arrogant apple also don't pay attention to Chinese market

Until now, arrogant apple also don't pay attention to Chinese market, although the Chinese market for apple brought rich return. Of course, the apple is just a alternative. In the rapid development of the Internet to promote under, China has become a global IT industry a strategic core zone, Microsoft, Intel, samsung and other foreign IT giants have enhance the support for the Chinese market dynamics, IT is enough to prove that China in the global IT industry pivotal position, especially Microsoft.

Foreign IT giant to Chinese market highly to take, due to China's strong market demand. Familiar with Microsoft China history people must be clear, experienced nearly 10 years after the pioneering, Microsoft in 2006 just ushered in the first real harvest. At that time, lenovo and founder, such as tongfang several PC manufacturers purchase customers have breakthrough tens of billions of yuan, this is the Microsoft to enter the Chinese market after the first big single.

In a domestic PC manufacturers billions of an order, is the Microsoft to the Chinese market have a thorough understanding of the mark. Recent years, Microsoft is no longer like former that "bully" to combat piracy, but soft inoculation market. To this, had the personage inside course of study says Microsoft in the subsoil of the Chinese market, and wait for the next harvest season. IDC a data, can also evidence China is Microsoft huge territory the most potential market this view.

IDC provide data show that the second quarter of 2011, China more than the United States as the world's first big market, year-on-year growth of 15%, up to 18.5 million, accounting for 22% of the global market. The United States is fell 4.8%, sales for 17.7 million sets. Just think, for such a demand of the market, Microsoft have any reason not to increase the greater China investment? Besides, the Microsoft already in the Chinese market poured huge human and financial resources? So, the media rumors Microsoft China to contraction front without spectrum that is a bit.

In fact, careful review and study the Microsoft China recent years of development strategy, too, will find that Microsoft to the Chinese market investment is rising. For now, Microsoft China has more than 5000 people is a huge team, sales team of about 1000 people, the rest are for technology research and development personnel. Think about a decade ago, Microsoft China team size less than one thousand people. So the rapid expansion, the reasonable explanation is only one: Microsoft is cloth a bigger bureau, waiting for the next harvest.

In September 2010, Microsoft in Shanghai to create a Microsoft China cloud computing innovation center, in May 2011, Beijing Microsoft research and development new building the official opening of the... Behind this, is the Microsoft China status ascending a performance.


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