Jingdong mall and SuNingYi purchase isoelectric quotient giant "the price war" once launched, will attract the consumer and media attention, also cause a lot of talk and speculation, unfair competition, capital market game... , all sorts of rumors are flying in the sky. Can confirm the price war does not belong to ACTS of unfair competition. According to the anti-unfair competition law article 11 "no dumping", the business operator shall not be permitted to exclude competitors for the purpose, at the price lower than the cost of sale of goods; And the "price war" war circulation enterprises are concerned, they price commodity sale price not less than now, there are still sales profit, so there is no "dumping" disrelish. As to be involved in production manufacturer whether there is passive "dumping", whether it was forced to will yourself to distributors sales dropped to below the cost of production, and that is another question. Aside from the "price war" whether there are stock market manipulation behind the capital market game, also don't lift electric business first war is really only 4.2% price cut has super half out of stock, from the macroscopic to situation, should admit that the electric business war has its inevitability.
"Price war" necessity first rooted in Chinese consumer is higher than other state price sensitivity. So far the vast majority of Chinese consumer is buying the vast majority of goods more concern is the price, not service, the future in the short term this is not a fundamental change. Any businessman, especially business a lot of selling goods merchants, if not respect the fact and attempt to in the Chinese market rote western countries it is said that was "advanced" consumption and management idea, waiting for it is failure. Have you noticed bestbuy, and every city, home depot, how to reside... For many in the Chinese market the zheji depends on the shop? They are in China the gold-lettered signboard of overshadowed, not because the Chinese market closed, more not because of their service is not good, because many consumers think best buy in the store layout, shopping environment and service, etc are better than those of domestic home appliance retailers well, Europe's biggest electronics retailer million in the city is to let people find everything new and fresh, so that the personage inside course of study of the reputation as "the home appliances iPad"; But it is also the emphasis on service, emphasize the management mode of the luxurious environment experience against the Chinese market reality, the results bestbuy cloudily withdraw from the Chinese market, home depot and how to reside in China greatly contraction front. Electric business enterprise entity shop than the most outstanding advantage was the price, the choice of the net consumer prices in general sensitivity was higher than the entity shop consumers, this is more important.
More macro situation determines the electrical appliances enterprise needs to take big action to boost consumption. Because of the international economic environment uncertainty, China's electrical and electronic products export slows significantly, the first seven months of this year electrical and electronic products export $258.5 billion, up 6.1%; And last year's export growth of 14.7%, the electrical appliances and consumer electronic products export growth was 9%. At the same time, the domestic economic slowdown, together with the subprime crisis on the peak of the A series of expand consumption policy expires this year, domestic home appliance market growth stalled pressure is very great, many a-share listed company performance center daily news home appliance giant losses, loss, or A sharp fall in the growth, some company net profit drop was as high as 217.05%. Even if is a large industry giants, also feel more pressure: hisense electric realization in the first half year-on-year revenue rose by only 2.72%, su ning electric equipment is expected to net profit fell 20% year-on-year in the first half - 30%,... In such cases, the electrical appliances enterprise take a big action in order to attract consumer eye, boost consumption, gathered popularity, and avoid himself in the economic winter season cruel knockouts into victim, is really the inevitable; The "price war" is the Chinese market one of the most effective means for electrical appliances enterprise is concerned, it doesn't matter if a cat, catch mice are good cat. Therefore, as long as the electric business war does not exist illegal behind the stock market control problems, there is no deliberate fraud problems, we do not need to this too exacting.
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