Huawei mobile phone why in mass market almost blank?

Huawei mobile phone why in mass market almost blank? That is huawei inherent brand train of thought that way. A core business is the company for B in development of C end market will still continue that kind of style, and huawei itself is a relative "autistic" company. The so-called nothing down, nothing up, to break the present brand spread this, first breaking inherent way of thinking, learning how to understand the general consumers.

2. To reshape the brand image

There is no denying the fact that huawei is an international brand, but has nothing to do with the general consumers. A lot of the general consumers don't know huawei, don't know huawei, how can China in order to create a brand recognition? Speak popular point, huawei don't carry, should put down the figure to closer to consumers, remould their brand image. This image is what? With a friend before discussed, careless is "the world around you brand". Huawei is a global brand, but the core business from consumer far away, the mobile phone is close to the consumer, can play in the consumer side brand image.

3. Unified brand strategy

China mobile phone from for the research and analysis to see, at present should do not have a unified brand strategy, no systematic in mass communication. If you want to make a huawei mobile phone brand, in the brand image of the basis should have unified brand strategy planning, around the brand strategy to spread systematic public communication. Let the public to China for terminal brand unify, not like this vaguely, do not know what huawei is a stem what of the company.

The so-called BuJiKuiBu, without that li. Huawei terminal brand spread road is very long, we need to constantly for the efforts, the accumulation of a brand value. We have reason to believe that, if huawei terminals attach importance to public communication, if there are systematic mass media, can in the mass consumer market make a shoulder to shoulder huawei mother brand son brand


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