March 19 afternoon received several media, the content is full of "market network collapse hearsay" view. Wanted initially, the YaoChen riding a small donkey personality advertisements appear on CCTV, market popularity quickly soared. Today, the scenery of the market but deep collapse hearsay. In just one years, go to market in people idea of impression why to have so big change?
Recently, a group called "qiba1234567" anonymous blog a source says, market network face their own income scale growth, sales efficiency is low; From the staff to executives jittery, wastage rate high, New business burn bleeding, the three big problems. This blog also revealed, and tight market funds, will go bankrupt. In this hearsay, market network CEO YangHaoChong through its sina micro bo to respond, he says recent just a simple control group purchase cost and improve the operation efficiency of the action, but not to provoke to so many rumormongering.
So, the present situation of the market exactly how? Go to market is not really want to go bankrupt? Look at the market recently more than a year of development process, we discover not hard, go to market at the moment is really heavy crisis.
In the past one year, market network launched a group purchase, wireless, making friends, social, short rent, offer a reward, game more products. That is to say, less than two months time, market network will be on-line a new product. So intensive products online time, market network existing research and development team and r&d team, are difficult to support so dense product line frequency. However, this is not to go to market the biggest crisis.
As is known to all, 2011 is the electric business winter. Despite the latest round of market financing as much as $40 million, but over the past year market spending has been basically will this $40 million burn out. Only group purchase this product, market net spent 100 million yuan a huge sum of money. In addition, in the short term lease business, market network threw 10 million dollars last year, according to a market network CEO YangHaoChong revealed that, in 2012 GanJiHui reclosing $10 million to expand short rent business. Plus last year market network employed a well-paid YaoChen advertising, as well as in the subway, television plane media solution of advertisement, $4000 estimate is running out.
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