Wednesday, August 15, 2012

Nokia challenges, is the function of the Internet application

Nokia challenges, is the function of the Internet application transplanted to the mobile platform; Or use existing huge user groups, as well as in the market "irreplaceable" status, to create or cultivate a new usage? Nokia chose the latter, it is enterprise's persistence, or stubborn, and even arrogance, the price is the market line be breakdown, from leaders into a spectator!

Not enterprise strategy and market judgment in a problem to nokia reaction ability, even into the errors in the competition, it is impossible to 4, 5 years without out of the mire.

Nokia hope that through more large user base, let more people get used to nokia mobile network function of the use of, so as to build a leading by nokia mobile Internet kingdom, this is fundamental.

Nokia want to let more consumer is used to nokia mobile Internet form and content, can let this group base is more and more big, the pure pursuit of absolute quantity and scale of the company, inevitably into the 4 c theory of competition of the error, that is efficiency and cost of the absolute competition, ignore the leading brand only continuous innovation, and constantly to consumers new experiences and feelings, to lead the market trend of the facts.

The actual situation, consumer contact and habits based on PC Internet mode, won't accept another kind of network application mode, this is the person's habits or inertia. Nokia meet the impact is disarray.

With Microsoft's overall cooperation, means that nokia years of industry layout ended in failure, finally return to based on PC environment of the mobile Internet track.

WM system has been occupy too much for resources, slow, power consumption big problems, and the CPU more than 1.5 G, will be fully solved, but the optimization of system is a time-consuming process. Of course, WM and network seamless connection, relative to the IOS and two system, have natural advantages.

When the nokia announced with Microsoft's strategic cooperation, the implicit in fact is the enterprise strategy and positioning of the comprehensive adjustment. Very cruel reality is, electronic products industry, in the market turning period be transcended brand and there is no precedent to retake the leader position.

In the wind is cast eyes, all the products company is a generation "champion", always have grown old and frail, be replaced is just a matter of time before. Only technical environment and competitive environment is concerned, China mobile enterprise, today actually with nokia rare stand in the same starting line, is now beat hair position of time. Is domestic handset enterprise chance, of course, is also a kind of nokia sorrow!


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