Even so, the electric business war still to the industry

Even so, the electric business war still to the industry and consumers issued a warning that nots allow to ignore. The first warning is -- this highly dependent on marketing expansion strategy can last long? I've put forward a noun "super lady's marketing development model", that is to say, the enterprise development height depends on the marketing instead of management and technology progress, and the main content of marketing and high strength ads bombing and all kinds of show. The world can both manufacturing brand-name enterprises, their development basically all is by the production management and technical research and development progress as the foundation, on the basis of expanding the market, continuously improve product reputation, so as to form the virtuous cycle.

 But our country many enterprises although saw the famous brand of commercial value, but they shape famous brand, promote enterprise development way but not rely on continuously improve production management and technical research and development, but the ability to short-term "effective" high strength ads bombing and show, "to build the market, after the building of the factory" view spread far and wide. In the Chinese market for top long environment, this strategy are more suitable for enterprise expansion as soon as possible, improve market share needs;

 Together with external equity investment institutions to participate in, be engaged in marketing, advertising and other industries mechanism, scholars made every effort to promote, more make this model is very popular. In the electric business war, still do not profit jingdong mall is bottom spirit launched one commercial struggle, cannot leave the equity investment institutions support. And equity investment institutions are in so doing, are tolerate their investment enterprise to let go "burn" and don't care about this will increase the amount of loss, it is hope that improve market share, and ultimately near the mall when IPO won high prices, and thus lose the company, to collect the people. At the same time, China's market continues to high growth, it is the foundation of the above strategies to be successful. However, even if not consider electric business enterprise service soft rib will encounter the turning point of the consumer attitude, not consider electric business enterprise entity shop than the cost advantage will for more intensive use of manpower and in expansion to a certain extent in the turning point, in the Chinese market growth rate reduction, capital market for "China's consumption concept attitude tend to severe cases, enterprise and equity investment institutions of the above strategies sustainability geometry?

Mengniu group in China dairy products market share the highest, once created remarkable "born more than 1000 days a day on average beyond a dairy products enterprise" "Mongolian cow speed" and "Mongolian cow miracle", it is the first super female voice activity sponsor, the first super female voice activity named is "Mongolian cow sour yogurt super girl contest", it is acquiring is this kind of super lady's marketing development models of, but it brings sequela is obvious to all. So, our electric business enterprise whether can avoid repeating them?


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