Apple's new CEO Tim cook visit to China, and a series of government leaders and domestic operators have been meeting, and is located in Beijing on Sunday showed up the xidan apple stores. Apple spokesman admitted by China, cook visit to China and meet officials with China, apple in the Chinese market to have greater investment, have a greater development. Before apple CEO Steve jobs has never visited China, cook broke the practice of jobs.
China mobile phone users are already more than 1 billion, is a big apple emerging markets. Apple last year in the fourth quarter results showed that its in the greater China region, sales of $4.5 billion in global sales income apple the proportion of as much as 16%. Compared with the same period in 2010, apple last year in the fourth quarter in the greater China region, sales of increased almost four times as much. The arrival of the cook that apple stressing China market, fully realize the potential of the Chinese market.
In addition, the cook in the charge of apple decided to give shareholders, apple holding cash and cash equivalents totaling $97.6 billion, and the United States eastern standard time on March 19 at 9 o 'clock in the morning, Tim cook to preside over a apple conference call announced that apple is scheduled for July 1,, every quarter per share dividends to $2.65, $10.60 for the amount of share out bonus, equivalent to 1.8% of the stock apple. The first year is expected to total share out bonus for $10 billion. At the same time to the apple still has the next fiscal year, this year is September 30, buy back shares, plan for 3 years, and buy back shares at $10 billion m. Steve jobs will apple period, he has been against dividends, think that the company should consider how the money will be with good, and not to pay dividends as a return to shareholders.
Cook with the attitude of the board of directors of Steve jobs is not the same. In the era of jobs, he almost never and the board of directors exchanges, and even said that the directors is "fool". This may and background of jobs. He had been to play their shareholders a founded the company.
And apparently more willing to cook with the board exchange. In January this year, apple rare to ask some big shareholders, their apple growing cash flow are the views-which is probably let the cook finally decided to dividends to direct cause.
And jobs to shut down almost a cash flow practice, cook in public this year had expressed a reasonable use cash ideas.
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