In just the past 2012 years in the first quarter, baidu revenue reached 4.264 billion yuan, a net profit of 1.883 billion RMB, both year-on-year increase by more than seventy percent, over the same period, baidu's share of the search market in China reached 78.5%, well ahead of the mainland market has been out Google (16.6%), in the market value of the nasdaq nearly $50 billion.
Perhaps the above data is only enough to from a side, reflect these years baidu the sustainable growth of momentum, and obviously, baidu in the domestic market monopoly position in the future for a very long time and it is not likely to be broken.
But this does not mean that baidu can insouciant, instead, we think that at least in the current baidu still exist many problems, but if these problems are not be pay attention to, can't properly settled, these now looks just trivial details and technical problems may have been which become obstacles to further growth even threatened to baidu it development ill.
Now, a first in baidu's problem is that, in the eyes of the traditional seems to be the only community, and no social concept.
Baidu seems to have been a building social services, initiated in the 2003 years of baidu stick, had a chance from a loose community development into a highly viscous social platform, but until now, and we also did not see baidu in this effort.
And the differences between the concept of the most obvious example is "baidu say" in a hurry, we can understand tencent micro bo can rely on the tecent enclothe force accumulation products of more than 300 million users, can understand sina can through continuous burn money and losses to support the whole micro bo platform, but we can't really understand why the baidu only after a year of operation and hurried off our micro bo platform.
If is out of the whole of the network environment for domestic consideration, baidu could also at that time and other domestic micro bo product, cancel the identity of the strict verification mechanism, and even baidu can sent money has been down the operation, popularity and improve product accumulated slowly, for future social LiuHouShou strategy.
The evidence of the now, social media is not only the identity of the jump the trend of the development of the industry, but also the macroscopic level by the decision. Just think, based on this kind of attention to the differences of true identity, if baidu hold on, will stick, question and answer a series of products with integrated community-based words, perhaps could create their own social platform.
There are so many options, baidu must choose the most simple and crude most shortsighted way, so, now tencent, sina carve up domestic micro Po market, and there is no successor of involvement.
But let baidu in future regret is far more than social on the one hand, and maybe more for worry is that they are now in mobile terminal performance attitude.
LiYanHong think mobile Internet haven't found the right business model, so the user to many will fail. The implication or not is baidu in profit model is not mature mobile end into too much energy.
If apple, Google, Microsoft let of exhaustive the mobile market was enough to let baidu to recognize its importance and value, then what the point of growth that baidu what is? Is only recently plans to release mobile phone? Or plausible "baidu cloud"?
Perhaps now to baidu for, the key problem is not to find their own that so-called "growth", but to try to find their own way to the "center", create your own user of the platform.
At this point, baidu and tencent just form strong contrast, if tencent is "extensive casting" model of development, then baidu just is "safe, it" the representative, tencent problem is front too long words, baidu problem is even can hold up the platform of his heavyweight products not.
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