Apart from home appliance manufacturers, opponents and electrical traders outside pressure, su ning also faces the rent rise and decline in sales outlets of the double pressure. Now the SuNingZheng in a multiple extrusion space, it may be said is state of flux. To online transformation, become the only choice suning broken innings. However, to the electric business transformation is the same prospect.
Prospect of suning electric business
There is no denying the fact that SuNingYi purchase performance is very beautiful, the first quarter sales is less than 2 billion, and the second quarter has reached more than. Can profit? And other electrical traders, su ning is also a loss to buy market share, also does not get rid of domestic electric business latent rules. The key is, as a traditional retail business from across the world to electric business areas of giant hubei, su ning in the electrical business field is definitely a layman.
Today each big media all published suning deputy chairman SunWeiMin cannon jingdong is MLM reports, attracted many people for tapping the mockery. According to the SunWeiMin logic, a lot of DianShangWang station depend take investors money to do sales promotion, and attract the second third wave investors continue to investment, the electric business operation mode is MLM rather than promotion. Su ning now also is to low-cost sales promotion sales, whether also have to attract investors too?
An executive out such absurd theory, really let a person funny. From this perspective, suning electric business to know very little. In the second half of 15 billion SunWeiMin shout the slogan of sales, a lot of people questioned SuNingYi purchase how to spell it 15 billion? In the marketing and channel, the advantage of the jingdong need not wordy. To this, XinQi day electrical network CEO left yingjie said, a lot of electrical business and suppliers to achieve "one pace reachs the designated position" price, although purchasing scale than su ning, gome, but no prototype loss, approach promotion fee, etc., and cargo price even "to" chain. From this perspective, the jingdong price advantage is far more than the suning. Suning advocated online offline goods, and the self-mutilation.
Compared with the jingdong, suning advantage in where? Perhaps is suning deputy chairman SunWeiMin said, easy for operation cost is less than 8%. Jingdong operating cost is 8.4%, and suning close. With the expansion of the SuNingYi purchase product line, the guest of the unit price low, operation costs go up is also inevitable.
Objectively speaking, suning electric business transformation of radical. After years of beat up and the jingdong in cost control and marketing has accumulated rich experience, and su ning in the electrical business field or a blank sheet. Neither talents, and there is no manufacturer resources support, suning blindly burn improve sales strategy, undoubtedly is no way back.
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