Sunday, August 5, 2012

Now tencent strategy can't help some too miscellaneous

Now tencent strategy can't help some too miscellaneous, its entire product line is too long or too much, tencent in all areas in the layout, indeed, to a has 700 million users of the product, it launched a easily any services will generate enough influence.

But, this kind of tencent simple and crude the development strategy, but makes it easy to find the opportunity to rival sticking GongJiBuBei weakness. So, we will see in the market, QQ sogou pinyin input method than but users, tencent electric business than but completely clean out treasure, tencent's search in and baidu 'completely at a disadvantage.

And the more worthy of note, is that where reckless expansion in all fields of tencent, now the Internet industry worthy of the name the aggravating and public enemy. Even if other the strength of the company and influence entirely comparable tencent, even in the business field of interest only forever there are no eternal enemies, but such malignant competition situation, not only in the largely reduce the user to the Internet's perception of the environment, and the long run, also seriously hindered the domestic Internet innovation and vigor.

And, finally, the decline of the overall environment does not mean that tencent of monopoly, but may make tencent finally in warm water slowly debilitating.

So, now the only is left to tencent final choice only integration of existing product lines, fortunately, it chose to change his own initiative to deal with time, but unfortunately, it is picked now such a bad timing.

Tencent whole platform are based on up to 700 million users of the ecological system based on the QQ, 2011 tencent the part of eighty percent above income but from value-added services, value-added services from users to tencent platform dependent, but this platform now realize value-added service of the most is the game.

According to the tecent company has released in the first quarter of 2012 results show that the company revenue of 9.648 billion yuan, and the game revenue of more than 5 billion, advertising revenue is only 6% less than. Earlier submitted in the prospectus of Facebook the data show that the company 85% of income from advertising, and 12% from Zynga platform game.

In revenue, tencent and Facebook just formed a distinctive and interesting comparison, income structure shows so thin and not healthy, but both composition proportion just the reverse.

But if the market for Facebook's income structure are not satisfied, the proportion of income disparity tencent and more how many trust? Besides the game user have are relatively unstable user groups, tencent and how to ensure the long-term stable income?

These problems are the tecent have to face and solve, is also a rapid expansion of every company should be considered.

But they also face a more serious than the realistic problem, now, the global economic situation is not optimistic, continental Europe Germany is only better situation, Spain, Italy's economy near collapse, the domestic economic vision also the underdog, in the future a for quite a long time, economic growth may slow step by step, and the result of the worst way has a hard landing, in the United States, economic slow recovery in in shock.

Overall economic environment will seriously affect the weakness of the will of the expansion of tencent and strategic adjustment, and the effect of the worst way because of the whole in the macro situation of the decline in performance, tencent changed again walk back to the extensive expansion made.

Now, in the domestic Internet article that tencent walked on the road has marketer for 14 years, and it went his own way, and let others no good way to go.

Now, tencent in a rapidly changing great upheavals in, to the left, or to the right, is a way of living or SiLu, it will be it choose, and once choose wrong, no circuit.


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