Here, the author is not said the apple and samsung lawsuit is samsung

Here, the author is not said the apple and samsung lawsuit is samsung release ATIV brand of main reason (but there must be catalyst role). After all, as a unified brand to support a ecological system needs deliberation. So samsung is based on how to consideration decided to independent product brand support Microsoft Windows8 ecological system?

Like the the author said, samsung at present both in intelligent mobile phone or tablet PC are already Android ecosystem deserved the boss. Of course, this eldest brother is reflected not only in market share lead the opponents, it is important to revenue and profit with the opponent's gap (Android system other manufacturers are on market share, revenue and falling profits, some even are repeatedly loss), this means that samsung has set up a file in the Android ecological system established their dominant position, and if the future no big surprise, it is difficult to have opponent can shake. Namely samsung in the mobile world market existing two big open system (Google's Android and Microsoft Windows Phone8) has scored a ecological system initiative, even control. The rest of the natural is Microsoft's ecological system.

Although Microsoft Windows Phone ecological system at present and Google than Android, still far away from each other (the ratio of the market share for 1/14), but due to the RIM (independent ecological system) fast falling, Microsoft has become the third largest mobile Internet ecological system is inevitable. In addition, from the earlier nokia and Microsoft's cooperation see, nokia mobile Phone Lumia finalists, despite this, Lumia nokia mobile Phone sales also incredibly occupied the whole Microsoft Windows Phone 57% of the market (more than half), this undoubtedly let samsung see Microsoft ecological system of the potential and nokia in the ecological system papier mache competition ability, also makes the samsung in Microsoft ecological system repeats itself in the Google Android ecosystem supremacy confidence excursion.