Yesterday, huawei terminals, chairman of the company, YuChengDong in micro blog revealed that huawei's four nuclear mobile phones and flat early production come out, and listed planning and operations plan actually has not come out, and all the products pressure in the warehouse put. He sighed, huawei terminals in the marketing propaganda is insufficient, compared with other manufacturers have huge gap.
YuChengDong two penned classic micro bo, actually reflects the huawei terminals confusion. The reason for such a kind of confusion, and its own cultural are closely linked. As is known to all, huawei is a technology for company, but to the outside world has been maintained a mystery. Of course, this and huawei core business not matter, for, huawei before customers are mainly operators. Include now mobile phones, tablet PC, huawei mainly depends on operators channel. So, a lot of have the huawei mobile mass consumer, buying mobile phone before didn't know that huawei unexpectedly and mobile phones.
Huawei mobile phone year actually many, but he still continue huawei company's mysterious, in the mass market brand is blank. And the mobile phone is a mass consumer goods, if do not have enough communication accumulation, it is difficult to form brand recognition. The market sells good mobile phone brand, no one does not pay attention to public communication, even if has the faithful consumer groups of iPhone, also dare not neglect public communication. And the city with huawei, zte business similar, also in early years ago began to pay attention to public communication, and hired jet li as image spokesperson. Of course, YuChengDong in micro blog not named "friendly business", this year also began a large area of put on the points the advertisement, this is they can leave your cell phone when futures sold in bottom spirit.
Of course, YuChengDong through the micro bo public exclamation, means that huawei have been consciousness, but still don't know how to face the public consumers, don't know how to the mass consumer do propagation. That is to say, huawei terminals in fact is already in the brand communication fronts, aware of their own in the spread of shortage, the but again don't know how to do propagation. So, huawei how to break this dilemma? Think over and over marketing planning agencies classmates think, shall the doer who tied the bell. Since huawei terminals in the mass communication is insufficient, it should be from the mass consumers of the crack propagation fronts, shaping huawei mobile mass brand image.
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