Tasted the sweet taste of suning, in offering the outlet offline goods "kill recruit", again put words: sales in the second half of 15 billion! Suning appliance deputy chairman SunWeiMin again to the market out a balloon, that is to say SuNingYi purchase positioning in the second half of its revenue in the first quarter of composite link needs to keep growth rate of 50% or more.
Hair force electric company, and the jingdong a stroke, su ning in the bag. July, suning chairman zhang near east personal pledge of stock rights, to hongyi financing 4.7 billion yuan, for the expansion of the SuNingYi purchase. Media reports said, zhang near east put all identity came in on electric business. Little imagine, SuNingHao bet electric business back, more is octylic acid and helpless.
Be multiple squeezing suning
The rise of electrical traders, are extrusion su ning and gome such traditional home appliance chain giant living space. Su ning 2012 semi-annual performance express display, su ning in the first half net profit 1.745 billion, than the same period last year dropped 29.49%. Over the same period, gome issued company since 2004 for the first time, gome medium-term performance loss.
Have to admit, electric quotient is eating into traditional retail enterprise market share. In addition, suning is still in suffer from the manufacturer's extrusion, this is the little-known but in relation to suning promising a huge crisis.
Attentive person can discover, whether in north wide such a line city, or in three or four line cities, more and more gree air-conditioning brand shop, midea air-conditioning brand shop emerging in the city's commercial centre. In addition, haier and hisense etc home appliance giants have also in the distribution channel, suning to channel the control power is weakened. Electrical home appliances manufacturers those have been supervised personally channel, intention is very clear, shake off the suning and gome home appliance such as the dependence of chain giant.
All the time, su ning and gome depending on the channel advantages, not only the home appliance such as the gree and get the manufacturer bargaining power, but also to the home appliance manufacturers charge number not pei's approach fee. Under the fierce competition, home appliance manufacturers became su ning and gome's migrant job-hunting boy. In order to get rid of the dependence on to suning, gree air conditioning and air conditioning to start my own in the national development sales channels. Now, as it JiuYang DouJiangJi such small home appliance enterprise, and those have been supervised channels in person. In this way, suning channel advantages gradually lost, bargaining discourse power is weakened. It is not difficult to imagine, once home appliance manufacturers channel network is perfect, suning prospects are grim.
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