20% of job cuts, in the future will save a lot of cost, this is also the layoffs in the main purpose. But more important, MOTOROLA mobile to change the product strategy, namely, with only a few high-end products to participate in the mobile Internet intelligent mobile phone, or tablet PC market competition let the author don't understand. But in consideration of cost saving, simplify product line and quantity, from a certain extent compression cost. The so-called increase income and reduce expenditure. For 14 quarter loss of MOTOROLA mobile, apparently only throttle is far from enough. If you want to in the mobile Internet terminal war competition survival and development (or recovery), open source is the top priority. Unfortunately, MOTOROLA mobile with redundancy adopt products and market strategy will be hard to achieve the goal.
In fact as early as the beginning of the year, MOTOROLA mobile and HTC and mobile phone manufacturer called to change the "machine sea tactics", turned to mobile phone number with apple, samsung manufacturer competition. The most typical way HTC early released in the high-end market positioning, one series of mobile phone. But in fact, HTC take the lead in the implementation of single product strategy with apple and samsung competition did not work. In the past the second quarter, its revenue down nearly 27% year-on-year, Profit is plunged 60%, more make the concern is that HTC also cut the future the third quarter earnings expectations.
Investigate its reason, HTC one series in the United States in the high-end market is not apple iphone and samsung galaxy s
Iii opponent, but in the so-called low end the market, due to the three XingQuan coverage of product strategy, also has not been able to let HTC sponge cheap. This is also why in revenue and profit decline, at the same time, its market share in the loss. According to related statistics, market share has to HTC from two years ago, 10% to 2.5% today.
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