As is known to all, luxury big not to give domestic luxury electric

As is known to all, luxury big not to give domestic luxury electric business sales authorized, the main reason on one hand is domestic luxury of producing fake or shoddy goods serious, electronic business channel management especially difficult; On the other hand, luxury brands do not want a discount of e-commerce on the entity shop cause the price impact; At the same time, luxury brands to brand image, commodity exhibition, etc have very high demand, even brand level or a little wrong, tonal will require a "I" no "he". These causes a luxury brand in at least two or three years of very strong electric business without authorization of the will. And these puzzles in overseas success luxury site development early, also exist. But we cannot therefore doubt luxury electric business bright prospect of industry, electric business also can't so luxury brand in and business cooperation in holding back. Because domestic growing high-end e-commerce market demand and the European and American market has successful luxury electric business model put in there! As long as the domestic luxury electric business to face up to the existing problems, and through their own efforts across the luxury brands and electrical contractor barrier between the firm go the way of the brand licensing, luxury electric business future the long-term development have basic guarantee.

That said, the reason is that, luxury electric business should not only be the main price advantage, but extensive coverage and convenient experience, etc. This should pay full attention to two points: first, the purchase of the luxury of more people care about is the quality of the products and service, rather than just "the price is king!" And luxury electric business sell discount the price after will directly disrupt the brand licensing business market, making them more courage and lower the price of electricity alone luxury business cooperation; Second, the luxury of electric business relative to the brand stores's advantage lies in the network coverage of the broader market. In the past two years, the two domestic urban consumers three line to the purchasing power of the luxury goods were strong, luxury electric business advantage is that there is no limit on the regional market covers, as long as they get the authorization of brands, achieve no regional restriction of the market.

Other luxury electric business empowered can purchase order ahead of next season the new products, to fully guarantee the source of goods is rich, and stable enough. The general sales higher gross margin is self-evident, that could make brands interests are protected, and make luxury electric business also obtain rapid development. To this, the CEO of ZhaoShiCheng shang pin nets, "said Mr Shang pin nets have been very brand authorized organization, and source cooperation since 2010 was the beginning of the widely in Europe and the United States, to continue with the layout of the leading luxury, fashion modern brands and designers brand to discuss cooperation and purchasing, at present has made substantial progress breakthroughs and than expected. This is we continuously improve the comprehensive enterprise operation strength and service level of a case in point. Only we make their own values, a luxury brand will recognition and cooperation." ZhaoShiCheng also specifically mentioned: "we in Europe and America access to some first-rate modern brands and designers brand, its products rich unique design style and designer I strong power, also have the excellent quality guarantee. So in addition to a brand, shang pin nets also outside these are very willing to first-class modern brand and designer. Is introduced into China as a domestic leading product nets of luxury goods and fashion SiMai website, hoped to the forefront of the international fashion trend and concept and its high-quality goods to Chinese consumers, and realize their own faster development." It is reported, the M Missoni after, shang pin nets to Europe and America online authorized brand including: Laundry, Charlie Jade, Cynthia Rowley, Aryn KBlack Orchid, Sinequoane, etc.

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