upcoming release of the world's thinnest phone Ascend P2

Huawei terminal statement shortly before the CES show the upcoming release of the world's thinnest phone Ascend P2, the thickness of only 6.18 mm, but we see in MWC2013 a 9 mm thick, 4.7-inch screen, 720P screen phone.
 
Huawei Ascend P1 smartphone, Ascend P2 full thickness 0.71 mm, the commitment before Huawei thinnest 6.18 mm compared, a whole more than the 2.22 mm (the difference between the digital standard 8.4 mm calculated in accordance with the P2 final) . In other words, the the thinnest smartphone Huawei MWC2013 commitment not objective honored.
 
The reason related media analysis for Huawei chip is too thick, less than the thinnest ideal requirements.
 
Commitment from the General Assembly to lose the trust of the public, Huawei will own MWC2013 on line practice words "brand philosophy pushed to the highest questioned the point.
 
Brand ripped through force, only know how to take this chance to marketing, but it is done head no tail, is tantamount to a huge irreversible trap set ourselves. Although the brand to do for speculation, but such speculation is no doubt to his face to wipe the black.
 
Ming know own chip development technology is not ground, air, and was loudly preached to launch the thinnest phone. Brand damage, even though punched hundreds of millions of advertising may also be a small stone thrown into the river, splashing can not afford the number of spray!
 
The Huawei why the chip field?

Looking at the smart phone market, competition is fierce indeed.

Intelligent terminal company wants to control on the middle and lower reaches, the integration of production lines, product channel sales rapidly expanding sprinkle the lowest product cost, and market opportunities. However, due to various strategic foundation before is not the same, and how to achieve the harmonization of the primary task of many intelligent terminal configured to integrate into order.
 
South Korea's Samsung Electronics continues to strengthen in the field of memory and display, by virtue of a complete industrial chain and the ability to integrate, defeated Apple become intelligent terminal industry giant.
 
Of course, Apple also by virtue of its own operating system and vendors sold through the channel, Jobs marketing has come to the end of the integration.
 
Huawei may see this huge integration of mass destruction, only the chip development and Hass cooperation, in order to reduce hardware costs and product stable supply, so that rational and self-confidence to enter the intelligent terminal market.