Recently in the circle of friends noticed the name

Recently in the circle of friends noticed the name of "mobile phone screen media" advertising, think to find a breakthrough advertising profit model in APP application in many of the. It is a multimedia display and power based on the platform of "screen, installed customer calls show" "colorful" explicit "Wo Xiu" and a variety of APP, in 10 seconds after the call by mobile phone screen media presence, to display a variety of personalized theme, avatar, signature, relieves the user because of waiting for a call on the irritability and anxiety. The user can also through the self set personalized screen, show their familiar friends watch. This interaction simplified attempt has gradually changed the traditional mode of communication users on the Internet, mobile social applications toward practical, convenient development direction. At the same time, because of easy to use, screen customer calls show cost minimum flow, but the permanent free characteristics, and lets the user preference on foot.

When the download is installed user reaches about 20000000, the APP also began to explore the profit pattern, different from other applications, smart developers to profit lock between the user and the enterprise in, join relevant corporate image, product information, service information in the process of user and enterprise call in, let the customer can further understanding of the relevant information of the enterprise when communicate with the enterprise telephone. This is somewhat similar to operators of the enterprises customized ringing tone, but one is heard, one can not hear also can see, this kind of display did not bother the user experience, and the enterprise also to show information to the related users and not become garbage information, such an easy by users and advertisers are acceptable profit model naturally arises. It is not difficult to find, to promote the breeding of this profit pattern is not the developers unilateral profit need, but in between the user and the enterprise the existence of a communication optimization space, mobile phone screen media intervention to enterprise advertising opportunities, also let the user experience has been upgraded, from the interest relationship between the two terms, is win-win.

To some extent, mobile phone screen media appears to have given the confusion in the APP developers some enlightenment, must not be killing the goose that lays golden eggs, in the mobile Internet advertising model quench a thirst with poison and isolated development approach, and should be combined with the application of the function itself, and give full consideration to the healthy development of between APP users, developers and advertisers benefit chain and industry chain. I believe most users receive free services at the same time, as long as is not too much trouble, will understand the developers investment and cooperation to browse some interesting advertisement. The majority of APP developers, market competition in the heart hard, may wish to develop such a self-contained APP application development of ecological chain integrated, from the "screen customer calls show" behind the success, to find themselves in the market success of the possible conditions.

Wrote here, some data Ericsson ConsumerLab remembered before seen released "2012 China City Communication Behavior Research Report" in, confirms the mobile phone screen media is using a very good chance of gold. Intelligent mobile phone users each week China use telephone service ratio as high as 99%, the use of mobile Internet, the ratio reached 87%, far higher than the European and American countries user. In addition to mobile phone screen media, currently on the market also seems to have no other better APP in the use of the gold resources.