Facebook and Google platform is attractive

Facebook and Google platform is attractive, they provide organic marketing channel (through the flow of information and search results to achieve) and channels (paid content difference can be doped into the organic content). A few years ago, Facebook has many low-cost advertising, many companies use organic channels and channels. This is because the Facebook has a long-term goal, want to build their own advertising infrastructure, they allow advertisers bidding slowly pushed the company's advertising business, not all covered in all pages on the AdSense ads.

Facebook a monthly page views reached 1 trillion times, so inevitably there are a lot of cheap advertising. Many developers and advertisers can buy a lot of cheap flow, and then use their own virtual goods or e-commerce business to sell these flow.

But with the advertising rate rises gradually, this kind of mode gradually failure. And with the decrease of the virus, the actual user acquisition costs are on the rise, because the developers have "free" the user is less and less. By 2013, this model has been very difficult to have good prospects of gain. In a sense, Zynga and Groupon used with a huge Facebook page views success. They were a few years ago to buy 100000000 users, but now, attract new users difficulty will be greater, they began to focus on other platforms.

3, frequent revision

I have heard of such a joke: developers fear most is the received messages sent from Facebook, because Facebook will inform the developers in this class, the need to upgrade the application, the new API to suit the company (application programming interface). Facebook has excellent engineer culture, reacted very quickly, but it also means that their developers also to frequent adjustment. Adjust the speed you need as fast as Facebook. Have a look Facebook "developers to adjust" page, you know how high their revision frequency.

This adjustment has also brought the high maintenance cost for application on Facebook platform, because you have to deploy outstanding engineers to ongoing maintenance, give up some new projects. Can use the channel today tomorrow perhaps can not be used. Even if you consider in personnel, business models, financing and other aspects, make the important decision, once the Facebook platform to make adjustments, you are forced to interrupt. This kind of thing every few months you can happen again, the whole process is fraught with uncertainty.