In the global PC market in the first quarter

In the global PC market in the first quarter (one of the main business of Microsoft Windows) tumbled 14%, and Windows8 has been Surface in the tablet market, high prices, poor reviews the adverse situation, to play a decisive role role for Microsoft trend overall business revenue and profit increased. So, see Microsoft Surface from the strategic point of view, is undoubtedly a success. It not only with the actual performance of the industry to prove Windows8 and tablet (Surface and Windows) analysis and evaluation is far from the industry so badly, but also has the ability of traditional PC industry in decline, to the industry with new trend growth opportunities, which boost the traditional PC industry (including Microsoft Windows business confidence in yourself) is particularly critical.

Strategic role in this case the apple iPad and Microsoft Surface to their respective enterprises, "hill is not high, but the immortal name, water is not deep, the dragon is the spirit" to describe the most easily understandable and appropriate.

In addition, according to the latest survey shows Strategy Analytics, since October last year Microsoft released Surface flat, Windows flat shipments reached 3000000 units in 2013 first quarter, global tablet shipments accounted for 7.4%, while Apple's iPad 48.2%, Android 43.4% market share compared to still have not little difference, but in view of Microsoft last year in October it was formally in the tablet market weakness and faces many unfavorable evaluation of the industry, the market share that Microsoft Windows tablet is beyond most people's expectations (including us). In addition, reports Bloomberg, Microsoft Surface RT and Surface Pro sold 1500000 units, with the majority of analysts' expectations. This means, Surface better computer sales in Nexus 10 (allegedly sold only 680000), while the Nexus 10 tablet computer Google brand. Thus, Microsoft Surface (or Windows) contrarian growth.

From the apple and Microsoft tablet computer business in the promotion of their overall performance and strategic analysis of enterprise and industry development trend of view of the two, we discover that the see and comment be quite different like action and industry (for each enterprise), it will remind us, in the judgement of market behavior and performance of an enterprise. Not only look at the surface, the phenomenon of the market, and each enterprise in addition to face the market, will combine their own strategy to develop different marketing strategies, thus pushing plate, Microsoft Surface before brand, high profit, initial sales to continue to expand Surface sales and the recent global countries and regions, these are the industry (including US) considers whether the flat strategy poor should be revalued? We think it necessary to.


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