Thursday, April 25, 2013

Apple's second core business iPad this quarter as sales


Apple's second core business iPad this quarter as sales of 19500000, an increase of 65%, after a quarter grew 48%, once again hit the year-on-year growth rate high; revenue, iPad year-on-year growth of 40%, far higher than last quarter year-on-year growth rate of 22%. But as long as we are a little careful observation, although in shipments and revenue, an increase of iPad was higher than that of the previous quarter year-on-year growth rate, but the actual shipments and revenue than last quarter fell. The iPad Mini was at Apple's iPad launch to promote overall shipments power quantity and revenue has decreased. Note that we say here is weakened, instead of disappearing. After all, in the whole shipment of the quarter of the amount of iPad and revenue is a substantial year-on-year growth. But undeniable is, the price is substantial growth in revenue growth, profit decline.

In addition to iPhone and iPad, we note that the apple from iTunes, software and services revenue grew 30%; from peripheral revenue grew by 15%, this two business revenue year-on-year growth rate higher than the apple when season 11% of the revenue growth rate, so the apple this quarter's revenues could reach 11% of the revenue growth, and these two business also has a certain relationship, or the two business to dilute iPhone and iPad revenue and profit growth slowed to some extent. Even so, still failed to stop the decline in overall profit of 18% trend.

Here, we can draw some conclusions, Apple's revenue and profit two pillars of the iPhone and iPad are facing greater competitive pressure, iPhone both shipments, revenue and profit growth has been weak, and iPad to the growth momentum Apple has slowed down the trend, so the iPhone and iPad increase due to the nature of the different, the result is the same, that is the future of Apple will be under tremendous pressure, perhaps as apple CEO Cook, Apple's future needs to launch some amazing product line, otherwise the future performance will be more is not optimistic.


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