United States Apple Corp announced 3

On Tuesday local time, the United States Apple Corp announced 3 as of the end of the 2013 fiscal year second quarter earnings. Analysts expected, Apple's second quarter revenue will hit the quarter of record profits, but also will appear for the first time in 10 years an landslide.

According to the statistics of Thomson First Call, 48 analysts on average expected, Apple's second quarter revenue of $42600000000, earnings per share of $10.12. For the same period last year revenue of $39200000000, earnings per share of $12.30. Apple has released a trailer, second quarter revenue will be 41000000000 to 43000000000 U.S. dollars, earnings per share of 9.23 to $10.23.
Apple's last quarter profit fell was in 2003, when Apple hand trapped in the economic downturn, on the other hand, restructuring costs affect the profitability.

Do not consider profit, analysts and apple are expected, second quarter revenue will hit the quarter the highest ever recorded. Analysts on average expected this quarter, Apple sold about 35000000 sets of iPhone and 17000000 iPad. In addition, driven by the new iMac sales this quarter, Apple may have sold more than 4000000 sets of Mac computer.

Apple's profit an important cause of the decline in gross margin of the landslide. In January this year, Apple's estimate, second quarter gross margin will be 37.5% to 38.5%. Even at 38.5%, the gross margin is only compared with the previous quarter, but far less than the same period last year 47.4%. Prior to the earnings call, apple pointed out, iPad Mini sales led to gross margin decline, and lower the dollar is not conducive to the achievement of apple. However, Apple will take measures to reduce the cost of.

Since September last year hit a record $702.11, Apple's share price has fallen 44%, back to 2011 December levels. In February of this year's meeting, apple CEO Tim Cook (Tim Cook) said, he is not satisfied with the price, but also said that Apple will focus on long-term development, and the development of the best products. Previously, the huge cash outside shareholders urged apple to make better use of the special dividends, for example.

That is, the second quarter for the first time, apple changed the way of performance pre-notice. Apple has tended to give conservative forecast performance, but in the promotion of iPhone and iPad sales, Apple's earnings record high. In the past 10 years, Apple has little quarter performance is worse than expected, the only exception is a quarter of 2011 October. Due to long cycle than the previous product upgrading, when Apple's iPhone sales did not reach expectations. In the quarter ended last year by the end of 12, Apple's revenue is not expected, but the profit is better than expected, and product sales also hit a new record.