The attitude of the Facebook platform has changed

The attitude of the Facebook platform has changed. Recently, Us Venture Capital Firm Benchmark Bill Gourley (Bill Gurley) the author expounds how to manage ecosystem of their Facebook, iOS, Android, eBay platform of enterprise. This article is worth reading. I agree with the views of Facebook. Recently and other Silicon Valley entrepreneurs to communicate, I found that the industry seems to have reached a consensus: the Facebook platform is not suitable for the Venture Company.
Last month, I even heard of a prestigious VCs who said: if the majority of your users are from Facebook, it is not worth the investment.

It looks really bad. This seems to be opposite three or four years ago, at that time, all the applications for Facebook, and in their own products in the depth of integration of the social network. I still remember once went to an incubator, people responsible for their proud to say: "this layer are in Facebook application development." At that time, we think there will be some new things, that "new levels of social operating system" will build the internet.


What happened next? Developers why began to hate Facebook?

This article will elaborate on the above factors. Perhaps this can also inspire future platform, to help them better and developer cooperation, also hope Facebook can solve these problems. I do not agree with all the views, but in order to elaborate, all I would list what I hear views.

1, the lack of viral

The Facebook platform at launch, as if to open a new world full of vigour. You can do almost anything you want to do. I hear iLike music sharing service in Facebook platform released at the beginning of, on the realization of substantial growth, the reason is that they can be found in view friends name display interface when invited, people will not hesitate to click on the "OK". Because you can easily invite all friends of the user, help the app has obtained the rapid development. Because it is detrimental to the user experience, so Facebook to cancel this model is perfectly understandable, although the developers or to show special preference to. Zynga and Viddy also benefit from this.

But now, the viral channels has been closed, although the reason is very full, but the third party application is very difficult to obtain sustainable viral growth in this ecosystem. There are many last year this channel has disappeared, and no alternative. Therefore, developers enthusiasm has cooled, to release mobile application in TechCrunch activities, in the hope of iOS platform in succeed -- this seems still to some developers, so developers started to concentrate on this.