Intelligent mobile phone and the popularity of 3G networks

Intelligent mobile phone and the popularity of 3G networks, reduce the user to enter the threshold of mobile Internet, mobile phone users grow with each passing day, let mobile Internet explosive growth in the past year, thus stimulating the enthusiasm of investors, the Nuggets developers, operators, set off a wave of mobile Internet boom.

Two years ago, with the rise of IOS and Andriod platform, APP industry to burst. Two years later, APP market as the imagination like that presented a spurt of development, emerge in an endless stream of various APP applications. Mobile Internet per capita Internet length for the first time in more than a PC Internet, and this trend is expanding. Both in the number of Internet users, or the Internet long, mobile Internet is completed on the traditional Internet and beyond.

However, after the market's mighty wave crashing on a sandy shore, so far the expected results are very little, although most developers still persisted in the voyage of the road, but still hide but wild storms incoming. According to a survey of moxa intermediary consultation, there are more than 60% APP encounter greater challenges in the profit model problem, at the same time, there are 57% developers said in the promotion of links is difficult. Promotion of high cost, cash is difficult, finally, a large number of individual developers survival difficult. The ideal profit model is the user downloads, but in the free king Internet consumption thinking, doing up the universal application of the threshold.

Can not help but ask, if not pay to download, how the APP developers will realize a profit? This is not only a large number of small and medium-sized APP developers facing problems, even some with hundreds of millions of users of APP developers is also facing the same problem. At present, in addition to part of the game APP developers have a clear business model, most of the other APP developers can profit, how to profit in the two problems on repeated long groped. In order to survive, many APP developers start the client excessive release of advertising, it is easy to cause the user antipathy, or even be unloading is serious, so the client advertising and push advertising cannot become the existence of APP long way. Some developers began to blindly pursue the fleeting gains, holding the "daily disposable" walk fluky mentality, which makes the mobile APP market dragons and fishes jumbled together, around the trap.

One is the developer no porridge can be divided, one is fast mobile Internet users soaring number (over 500000000) and beyond the PC Internet length of time on the Internet, mobile phone screen is also gradually increase, play games, watch videos, watch the news and other applications are further increased by mobile phone, the mobile application market prospect sense of limitless, two form bright contrast, the market also needs a clear user more accepting of profit pattern, experience, so that we can use at the user end developers own survival and backward business end are self-contained, forming a complete application development of ecological chain.