Tuesday, April 9, 2013

Also because of the limitations of screen

Also because of the limitations of screen, intelligent watch whatever work or recreation and intelligent mobile phone and tablet computer are compared, a lot of difference, which makes the intelligent watch is very difficult to have accurate market positioning, or attract what kind of user. In fact, in the smart watches have failed in a Sony intelligent watch critics even call it simply respond to touch commands can not, not to mention what touch experience. In this regard, Swiss watch brand Swatch group CEO Nick Hayek said, for iWatch to replace the apple iPhone said he is skeptical. He believes that one of the biggest difficult problem is the screen size.

The third is to increase the difficulty of the design. In fact, this was mainly due to the screen. This makes the manufacturers in product design differentiation play space is greatly reduced, which inevitably leads to the user selective (first appearance) limitations, and given the smart watch manufacturers are not professional and brand watches enterprises, the approximate shape follow the same pattern and brand awareness, but also increased the user the choice of confusion. Of course, the design also involves the development of internal such as chip, memory, memory technology, whether in the confusion between the capacity of so many components, heat dissipation, batteries, how to balance and solve the technical difficulty will increase a lot, in short.

Finally, the application is related to experience (ecosystem). As mentioned before, due to the screen of the restrictions, now whether Apple's iOS, or the application of Google Android most certainly not suitable for use in smart watches, even can use, experience is less than in the intelligent mobile phone and tablet computer for development, so the need at least two times development. Fit, the next question is whether the developers have enough power to do so. But in view of some of the above analysis, the initial power, intelligent watch will be difficult to get developers greatly interested can say, if manufacturers want to watch the market really a word, facing the apple and Google is likely to reshape the ecosystem, but who are clearly it will be a long and process full of risks, these bosses are really willing to pay?

Comprehensive above analysis, we think, in accordance with the smart watch manufacturers inertial thinking mode in the field of intelligent mobile phone to development, the challenge is very large, the probability of success is very low, but out of the inertia of thinking, in a completely innovative ideas to build intelligent watch may be only the first step to success.

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