As mentioned, the bee a slogan to mark

As mentioned, the bee a slogan to mark: the trend of wind vane, beautiful do not follow. Visible, Li Jing's beauty business, the trend of the United states. The value given to happy bee online, lasafo have brand temperament. Now, Jollibee has an electric company, and there was a Brand Company. Have their own independent brand is static, this is the one and only. If you sell Lancome, any platform can price, because Lancome is the brand of others, but static only one main export, Jollibee, which naturally enhance the product gross margin.

In short, the brand temperament and star endorsement of Li Jing, Le bees have low cost effect high premium brand and marketing.

Second, diamond bird

From the brand perspective, diamond bird is a very good name. Look again remember, communication cost is very low. It takes the lead in "mouse + cement" mode
is introduced into the network sales of luxury goods, is one of the earliest network diamond brand.

It takes experience center opening in the office, not only effectively control the cost, at the same time, online marketing, offline entity shop transaction mode conversion rate is very high. Diamond bird, which has always advocated diamond culture dissemination and "because of the special, so shine" brand concept generalization. The cutting, adhere to Antwerp classic, a drill double certificate, caring for drilling experience and incomparable DIY fun for consumers. In short, diamond bird in diamond sales all the way, the mouse + cement mode make the brand more.

The two electric brand should have had the brand awareness, brand collective weak in business situations, their brand construction has come in the front. But there are other words, in the land of the blind, the one-eyed is king.

Compared with the traditional channel of commodity brand planning, the current electric brand construction is obviously still no system. Prospective brand thinking difference, others sell what he can sell anything, product line planning chaos, casually on product line, brand vision is not clear, the lack of brand positioning and core value of clear, lack of brand story, brand impact force is not strong, the lack of brand management, brand planning and brand communication strategy, a sentence then, the lack of brand planning, brand construction and dissemination of the work is only what is what do think, even