Wednesday, September 5, 2012

no sunset industry, only the sunset enterprise

The author remember someone said: no sunset industry, only the sunset enterprise. In fact even in the so-called sunrise industry, also not necessarily is the sunrise of the enterprise. The most typical is the fastest development of intelligent mobile phones and tablet PC market. As is known to all, the two industry at present should be of the most promising, but in intelligent mobile phone market, in addition to apple and samsung, but the rest of the manufacturers are basically in the sustain losses in business make call, some even call all earn not to come. And tablet PC market is a big apple alone.

Investigate its reason, lies in the enterprise in the industry of the strategy to be whether appropriate? Marketing strategy is effective? Product have innovation? More important is for industrial development judgment and prospective. Now back to the PC industry, first of all the author does not think PC industries such as the industry said that at risk, because it is on the increase, but in slow growth. This means that the PC industry competition will be more intense and balance will be more obvious, this time, the related manufacturer's understanding and the strategy is particularly important.

For example when HP, dell entanglement and fluctuating in PC industry still have development prospects and their transformation to where, lenovo but with the industry known as the "defend + attack" double boxing strategy in the PC industry GongChengLveDe, quickly built up in emerging markets, the global consumer and MIDH areas of business scale, keep the rapid growth, but also help them to the mobile Internet in the transformation of the way of walking in the forefront of the opponent.

To sum up, the author thinks that, don't because industry in some manufacturers performance decline and growth slowdown easily conclude that an industrial decline, more can't so and in stray eager to seek sick disorderly TouYi type transformation, and should be rational and comprehensive view industry and yourself, and so as to keep both industry development and transformation of the basis. Like the one the author said, sunset industry, there is also a sunrise of the enterprise; Chaoyang industry, also have the sunset enterprise, and all these changes, totally depends on enterprise's thinking, so, it doesn't matter the sunset industry, only the sunset thinking.


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