The author thinks that, first is Windows camp a few cooperation partners

The author thinks that, first is Windows camp a few cooperation partners, especially nokia, will be faced with different ecological system the same manufacturer samsung extrusion; The second is Android camp weaker manufacturers, will be ATIV samsung mobile phone series Windows Phone8 eat parts of the market share. In the tablet PC market is also so. To this, maybe someone questioned, samsung ATIV (Microsoft ecological system) and Galaxy (Google Android ecological system) brand will mutual device? The possibility, but it is important to look after samsung in the market marketing how to let the market and the user is very good region division of the two major products brand differentiation demand. But for good at marketing samsung, it should be no problem, such as before the Galaxy Note just listed, the industry a hissing chorus, but samsung through the powerful, precise marketing, finally accomplished the cross-border Phablet of products.

For apple, Google and Microsoft speaking, samsung send force Microsoft ecological system, must be Microsoft's bullish, nokia early not to force, Microsoft's new Windows Phone8 really need like samsung such a strong boost agent. For apple, because Android maximum support person to join Microsoft ecological system, certainly will will cut Android growth momentum, the so-called two dogs strive for a bone, and a third runs away with it. Of course the author in this mean not said Android no longer growth, but Android faction polarization trend will be more obvious, the growth of the Android with Windows Phone8 growth and small partners of sacrifice for a price, the result is very possible is samsung become Android ecological system controller, this may be Google is not willing to see the growth mode and situation.

To sum up, the author thinks that, the industry for samsung in this IFA2012 based on Microsoft released on ecological system ATIV brand strategy should be highly attention, in addition to the above analysis, samsung is currently in Microsoft new Windows8 ecological system only a unified brand through intelligent mobile phone, tablet PC, PC (notebook) end-to-end manufacturers (other mobile phones, flat and PC terminal manufacturers were not do), visible ATIV brand strategy far-reaching and samsung ambitions.