The Po marketing can be located in marketing, customer service, or public relations relations, but to both three is very difficult, in the same micro blog to achieve this article three positioning is brutally hard. Because of these three key has much difference. In simple terms, marketing attention is paid to the marketing information in the target will users to spread as far as possible and keep the attention of users as far as possible; Customer service attention is paid to the user and the benign interaction between, in the first time to lead or comfort users; Public relations is paid attention to direct or indirect gain the initiative for public opinion. From the point of view of data analysis, market promotion notice effectiveness forwarding, namely in the target of the fans get information and the forwarding of large area in the fan in the second/partner caused many times forward. Customer service pay attention to interactive criticism that the comment to users in a message to the fast response and rapid interaction, the key is to reduce the user of the negative reviews in the frequency of. Public relations pay attention to influence and identities monitoring, the need to compare complex data analysis tool to get, is mainly to the micro bo keyword search in frequency, users of original micro bo brand reputation analysis, etc. In short, data analysis can be determined to micro bo positioning a quantitative goals, and can effectively assessment after.
3. Choose appropriate show form
Sina micro bo can use text, picture, audio or video released the form such as, enterprise in the selection issue form, in addition to consider and micro bo content is consistent with the outside, still need to consider target users for different forms of show preference. Because sina pictures of bo micro PM on the need to enlarge, audio and video content also need to click on to play, which allows to multimedia forms of micro Po marketing and print media, TV media in the marketing activities of different, the former need to attract users active click, and the latter is often passive users receive. In addition, the bo users have half are through the mobile terminal login, this means that the bo on the user's mobile phone screen than the area of the show newspapers and display want small many, because did signal coverage and network speed, users might be more reluctant to check the multimedia content. With links to the words of the micro bo, it faces a similar situation. Through the statistics of popular micro bo can be found that more than 98% of the popular micro bo is take pictures form of micro bo, this may be caused by the two aspects: a. user preferences can provide information picture b. bright picture relative to the user's viewing area especially on the phone's screen, than common text micro bo occupy more space, also attract more attention. Enterprise must realize soberly, users will not carefully browsing each micro bo, again good content if not within one second catch the user's eye, will become a futile. From the point of view of data analysis, through the collection target users release of time and frequency micro bo, and use of the terminal, preference forward what type of micro Po and other information, can quickly come to the conclusion that the user micro bo usage, help enterprises to choose the correct micro bo show form.
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