The bo have obvious fragmentation reading characteristics, the user will be in a day, the short time to visit many times the Po. This can be a problem, the enterprise carefully published for fans to micro bo, the probability can be seen how many? From the point of view of data analysis, and log on the assumption that every day at a n time, every time browsing article x micro bo. To assume users about y objects, and each object on an average day micro bo published article z. So after a simple calculation can know a micro bo be users see the probability of P = nx/yz. According to the data in some cases, n in working days and the holiday has obvious different (working days > holiday), x and users with the use of the terminal closely related (PC user > mobile phone users), z frequency and users active time significantly positive relationship. Through to the target users and active fans statistical data, to the value of the enterprise can P have an approximate estimate, so as to better optimize the bo release quantity and time.
5. How to estimate the influence of micro Po marketing
In the evaluation of the micro bo marketing influence the various ways in which data analysis is undoubtedly the most direct and objective. Based on my experience, the Po marketing influence is mainly embodied in enterprise micro bo in the propagation of the force and target fans likability. Target the number of fans and active degree is the first kind of index, it better than simply the number of fans will have the meaning. Because of the target enterprise customers is fans, is the real consumption enterprise products will. In addition, the goal is the most active fans the value of the fans. Active degree can target's average by fans FaWei Po number, enterprise micro bo average each micro bo forwarding and comment on the number of general goal, the number of fans ratio of index component, usually in a time to analyze, to reflect the change of active target fans of trend. The propagation force are the second index, it reflects the enterprise and the content of the bo user interests of the matching degree. Socialization of marketing a feature is the height of the user participation and spontaneous spread. The user to the enterprise the forwarding of micro bo, comments and collection activities such as that for the user the content of the rich are interested, will these activities can form of the spread of quantitative basic model. In addition, the enterprise micro bo by a user forwarding is also the propagation force fans of the important reflect, it shows that the enterprise by the influence of the micro bo fan spread to more users, this also is an important index. The third kind likability is index, it reflects the users for enterprise micro bo content of the emotional reaction, if an enterprise's micro bo have plenty of forward and comment but it is negative, apparently for enterprise brand any good. The mature data analysis tool can through user comments word segmentation and semantic analysis, the mood of the quantitative user roughly, such as computing "good" and "bad" words of the proportion of the reflect user attitude. Note that the influence of the micro Po marketing assessment is not for a certain micro bo to carry on the analysis, it's is more about a cycle index trends, is a gauge of enterprise micro Po marketing the integral effect. The Po marketing influence evaluation also not a universal formula, the enterprise needs to according to the marketing of orientation and target at the characteristics of the user choice or design index and reasonable model, to achieve worthwhile results.
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