Mobile phone is ten times the size of PC internet

Mobile phone (mobile Internet) is ten times the size of PC internet. From a user perspective, it will have a massive past and insulation PC user groups using intelligent mobile phone, and logical become Internet consumers. In view of these new user group mass, said mobile phone Internet is PC Internet ten times big is not too.

It is tempting to head. Think of the brothers of hundreds of millions of migrant workers, which is the real legend business blue ocean. If they are we out of the whole App, only 0.1% people pay, Hei hei......

In a beautiful imagination how many people for the quixotic charge straight to mobile phone Internet needless to say. Unfortunately, although apple / quantity Android App are close to a million, making money is poor. Don't take training users to say, profit model and would like to know is not a few. As for little money a little mobile games, if you take them and PC Internet games, I'm afraid they even I can't claim.

Why is there such a big gap between the ideal and the reality? The answer is, the number of mobile phone Internet users are ten times, but the user contact information complexity is low ten times. What is the complexity of the information? Say simply, is the operation difficulty.

Because of the need to carry a mobile phone, the screen again big also too small, so the interface is simple, unlike the computer webpage crammed full of links and buttons. Similarly, mobile phone input is also very simple, single hand to play, can not be so complex as PC a hand a hand keyboard mouse. The inherent characteristics of the input and output of simple from the mobile phone, but is the so-called has must have loses, simple interface so that users can not grasp the first time more information, and the touch input simple let users easily not much interaction and information. So, although the theory of computer mobile phone can accomplish all the tasks can be completed, but the cost is increased in steps, to extend the operating time. Taking into account the people's habits, the theory became unbearable weight. In other words, mobile phone users to reduce the complexity of the information necessary.

In fact, this judgement need not do so complex analysis. Look at the computer is almost blind parents of the intelligent mobile phone to speed, you can come to the conclusion.

This conclusion is based on Internet, mobile phone is ten times bigger than the PC Internet this good news. That is to say, the advantages is the shortcoming, this is the worst place mobile phone internet. Other, like what the speed is too slow, pay the psychology is not mature, the standard is not unified, the root of all is not a problem.

So, while creating new gameplay features available for whenever and wherever possible portable mobile phone Internet, but the accompanying information complexity is reduced at the same time limit these new gameplay. To the present situation of view, seems to reduce the complexity of information caused a greater impact. This may explain why we saw the new App ideas emerge in an endless stream, hand feeling can do things co.. Might as well have a look a few mobile phone application hot: Micro message, micro-blog, Mo Mo, YY, pattern is different, the nature is always not prolapse communication category. That is, in addition to talk or chat.

So, although the characteristics of easy to create new user groups, but the gameplay is simple also diluted brings users a sense of value. Thus, a mobile phone applications have emerged a lot of, hand most of these applications will become the toy application user eyes not essential, unable to guide the user to pay or consumption.

This is the mobile phone of the value of the Internet: it is widely applicable occasions, everywhere, can only meet the simple needs; it has expanded the uses of Internet, expand the Internet market, but to create industrial value PC the Internet. If the Internet is to Pyramid, then the mobile phone Internet is the bottom of the tower, PC Internet is the spire. Tower bottom indispensable, spire is the core.



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