Basically, mobile phone application can be divided into two categories. One is the pure mobile phone applications, such as micro message, the Mo Mo, another kind is the website of mobile phone edition, such as a micro-blog, taobao. Of course, this classification is not rigorous, such as micro message actually have a webpage edition. However, on the mobile phone or web sites from the application, generally to do this classification.
Characteristics of pure mobile phone application is "forget the website", "on the road to meet the needs of". This type of application is the new demand to explore traditional Internet did not care to consider, is far more than the PC Internet user groups of migrant workers, including root. The core of this kind of application is that of a "light", the user through the finish is fast, the time dispersion of information operation, the operation involved and are living in the small side.
This type of application is the mobile phone Internet noisy place, its user base and imagination space is big, enough to make entrepreneurs hot-headed. But as I've said before, although many of these applications can play tricks, nature is very light. Most users will think they are not essential, for your paying very little, even if the long tail theory may not apply. At the same time, the application of homogenization of competition will face lots of.
Another kind is the mobile phone application and corresponding website version coexistence. This type of application is itself also has information complexity is not high, but they are not alone bear the full function, but more complex version of the complementary site: to provide fast access to frequently used functions on the mobile phone application, and the webpage more complicated comprehensive function for PC terminal. This is a light and heavy combination. Through this combination, not only mobile phone application can participate in more complex patterns of play, web application originally simple can get bigger.
Frankly, focus of this kind of application is that the site, therefore may not conform to the hustle and bustle of the mobile phone in the Internet. But I want to say is, mobile phone or PC, or, they are a form of help us deal with information. Mobile phone because of its inherent form of restrictions, only suitable for information processing, which can only and PC complement, not replace it. Light and heavy complement each other, can liberate us from the limitations to see only one spot.
From this perspective, to distinguish between mobile phone Internet and PC Internet actually has no meaning. Pure mobile phone application although pure blood, can create value is necessarily limited. Net web application although had created a brilliant, but in the intelligent mobile phone all-pervading today, simply rely on the website is also bound to be competitive. In the future, the Internet application to create value is the inevitable result of application of the integration of mobile phone and PC advantage. In fact, this is the Internet's original intention: make computing a service, make information available anywhere, not confined to a fixed local device -- whether it's PC or mobile phone.
Hope that this simple analysis Abstract to struggle in the Internet business areas of my friends, including his own, help. Later heard again "forget website" argument, you will see at least, they say is pure mobile phone application of light, but that is only part of all the opportunities in mobile phone internet. Also, you will not so easily tangle "desktop browsers or App, or ROM", because these entanglements only to see the mobile phone, while ignoring the multiple terminal light + heavy show. When the noise is concentrated in the "mobile", it is necessary to emphasize, "the Internet" is the real core.
Two years ago, I have asserted that "five years into the mobile Internet / enter is a small market". Now it seems that it is too biased. However, in the nearly two years after that, in the first half sentence seems to still have considerable practical significance. When only the IOS trained rookie than web programmer can get higher wages, when some investors to take an oath devoutly only for mobile Internet, we still see a number of 2G flow of the Internet public users and many struggling team. The first two conditions make people think is a bubble, and then a reality in the period of five years I still will not change.
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