The same as the legitimate rights and interests of consumers were infringed, complaint or lawsuit cost, but also reflects our related law enforcement department of the lack of execution from one side. This can be done prior to nip in the bud (at least to reduce consumer losses) and after the severe punishment, but due to a lack of relevant laws, regulations and the implementation of our related departments on the illegal caused apple the rights and interests of consumers of products for sale, losses to consumers, and quite arrogant attitude.
In addition to the relevant laws, regulations and law enforcement needs to be improved, as Apple users of consumer and the victim, when found problems, whether it is due to the high cost of the complaint or appeal and give up their rights? Or because the apple brand awareness, on the blind worship of consumption, showing remarkable "patience" and "tolerance" in trouble? In fact, this also involves the consumer can make no exception to each enterprise products and services, whether it is like apple international major suit, still unknown to the public of the small business, as long as the infringement of their legitimate rights and interests of consumer, should be equal to resort to the law to be resolved, only in this way, in order to prevent similar apple this major suit enterprise's pride. Of course, like I said before, whether we related departments to reduce consumer complaint or lawsuit threshold, so that consumers can at the lowest cost to achieve the purpose of rights is also important.
Finally as violations of consumer rights of the enterprise itself, whether the consumer to make no exception, different laws of different market, equal to their consumers, is not only related to the interests of consumers, and their interests more closely. Not because he is the so-called transnational enterprises and famous brands, can implement discriminatory policies on consumption, even in problems also exhibit an arrogant, on the contrary, I believe that, as the well-known enterprises should exhibit an enterprise at the business ethics. Is what we often say that the self-discipline of enterprises. Only in this way, can we try to avoid violations of consumer rights of things, even if it is also the courage to bear the.
In fact, China's "consumer protection law" has been implemented for nearly 20 years, the so-called consumer protection is not through the annual 3.15 to give the tort exposure so simple, it should be a system engineering, which needs of consumers, enterprises, relevant departments and other party participation and efforts, any one of those parties. Suck, will make human rights become a superficial form, can truly give consumers rights and interests of the rights of way will still embarrassed.
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