According to the author know, during the transformation process

According to the author know, during the transformation process, dell adopted m&a and self development in parallel mode. Five years, dell has acquired including Equal Logic, Perot, Boomi, Compellent, Secure works, Force and Networks, Sonic Wall, App Assure, Ocarina, more than twenty companies, in storage, IT service, virtualization, cloud computing, data center, security and the aspects of network layout, further expand the company in the network, storage, software aspects of the comprehensive strength. This after the merger with HP have written down formed a sharp contrast.

In the self development, dell take the market as the guidance, and according to the different levels of customer demand to provide targeted solutions. As dell company chairman and CEO Michael dell said: "if followed rivals away, very likely as he walked towards the wrong direction, but the customer never lead you astray."

According to the latest results, now dell's enterprise solutions and services revenue in dell's gross profit margin contribution more than 50%, and total revenue accounted for a third of the strong (34% of total revenue, to nearly $20 billion a year the scale of.

Be worth what carry is, China as the world's second largest market dell, the transformation of the importance is self-evident. At present, dell in China has successfully for including Shanghai futures exchange, gome, guangzhou university, the many financial, manufacturing, education, medical customers build solutions platform, in the enterprise solutions, consulting, services, cloud storage technology solutions for the customer level, brought five years ago and not the same experience.

In addition, dell's this kind of take the customer as the center strategy also prompted the continuously adjust its brand publicity strategy, and in last year in the global scope to carry out "stimulating infinite" slogan for the new brand promotion activities, like to take this opportunity to show each important industry successful cases, and this year is through the "dell, stimulating infinite - dell China peak BBS" to show the comprehensive end-to-end IT solutions.

Of course, dell in to "end to end" IT whole solution provider in the process of transformation, its also pay the corresponding price, that is, in the traditional PC market share in the market to reduce. But from dell's earnings look, its overall revenue, especially profit sources of change and profit margin of the ascension, all that this is the transformation of the pain, it is for the sustainable development of the future to pay the necessary cost.