the first thought is an apple and samsung

Mention mobile Internet (intelligent mobile phones and tablet PC), the first thought is an apple and samsung. Just past the third quarter of the two manufacturers "force" intelligent mobile phone market had a global market share of 46.3% and 106% of the profit. The samsung exclusive global intelligent mobile phone market share of 31.3% (1/3), do not look down upon this one-third of the market share, because this is since 2009 since the fourth quarter, the first manufacturer smartphone share more than 31%, in addition, samsung still occupy the intelligent mobile phone market in 47% of the profits. When the industry and manufacturers generally apple as their main rival, actually samsung is their most horrible and strong opponents. Why?

The clear, apple's strategy is to pursue the market profit is better than market share. For example, in the third quarter, apple with 15% of the market share took 59% of the profits. The apple in the mobile phone market (intelligent mobile phones and functional mobile phone), apple's market share is only 6.1%. In samsung, although its profit than apples, but intelligent mobile phone market share is apple's almost 2 times, is the whole mobile phone market apple 3.8 times.

The author in the contrast between market share and profit figures are want to explain the apple market strategy somehow returned to leave other manufacturers for the space of market share, i.e., the opponent can through the lower prices for certain market share, at least can do small profits and quick turnover. But due to the existence of samsung, other manufacturers seem to even the possibility of small profits and quick turnover also become very little, especially samsung and to Google Android as their main ecological system, and the ecological system and centralized the most manufacturers, samsung in the sales of all the way into, make other Android manufacturers be compressed for a long "long tail". Although the "long tail" accounted for 53.7% of global intelligent mobile phone market, but from the top five manufacturers of communist party of all the market share of 58.8% and the top five last name HTC 4.0% market share look, the remaining 41.2% less nokia market share, the remaining other major based on Google Android ecological system manufacturers, the market share of the highest also not more than 4.0%, namely samsung market share is at least 7.5 times of other manufacturers, far higher than apple relative to other manufacturers 3.5 times more market share. If plus remove samsung accounted for more than 47% of the profits "long tail" of words, estimate other Android system manufacturers are basically in the loss. In fact this from the top five in Android ecological system of the main HTC and zte profit decline sharply, even huge losses also can get very good proof.