For the amazon for, Kindle Fire recently sold really make it a frown. According to statistics, amazon Kindle Fire tablet computer shipments from the fourth quarter of last year has plunged to 4.8 million units in the first quarter of this year's less than 750000 units, a drop of about 84%, and its market share fell to 4% from 16.8% and steep.
Not classicsand commentaries from the tablet computer development in the formation to Android and apple can only fight flat, Kindle Fire have started at the beginning of the issue has been go automatics, even people started to think about its in the near future can take the place of the iPad tablet hegemony the position. But the cruel reality, tell us, Kindle Fire the way to go and far away, and no one has thought of the new iPad this price range and Kindle Fire no coincidence of high-end flat on sale, unexpectedly let its big considerable damage, in the final analysis or is it due to the advent of the new iPad for iPad 2 your price, caused the current Kindle Fire awkward situation.
Look at the price, the price of the iPad and Kindle Fire with the price of $200 and the distance, but it cannot be denied that the apple brand effect and the difference between two flat hardware and software quality leads to many of the potential of consumers will choose to buy the iPad 2. Many users are more willing to spend $399 buying powerful iPad 2, and don't want to spend $199 buying low hardware configuration of the products.
If amazon wants to reverse the negative situation, the little hero think there can be two path. The first road is the most direct and effective, directly to the Kindle Fire to $99 price, which not only can recover a loss to the iPad 2 user, still can put more new users into the Kindle's flat field in, further expand the Kindle Fire in flat areas of the market. The second way is the fastest speed update the Kindle Fire hardware, launched a new generation of Kindle Fire. At present many Kindle Fire potential users, are reluctant to buy the products now, because in the heart of the consumers, tablet computer are basically a year of a generation, in such a case, there are many consumers will want to buy a new generation of Kindle Fire, if amazon can't keep up with the pace of the apple, the tablet computer in the areas of influence will each worse, after all, we don't want to see a iPad in flat market monopoly situation!
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