Today is the first day of November, 2010, soon passed unconsciously.The year is always something worth remembering, in the field of electronic products Apple is undoubtedly the biggest winner this year.Whether iPad tablet, iPhone 4 or just launched the new MacBook Air, Apple's products become increasingly popular.
The new MacBook Air starts at $1119, weighs as little as 1 kg, and measures 0.28 centimetres at its thinnest to 1.72 centimetres at the rear.
It is designed to replicate the versatility of popular devices like the iPhone and iPad on its venerable computer line, and will incorporate Facetime video chats and an apps store.
Running on flash storage like the iPad rather than hard drives like conventional computers, it can power up instantly and store data twice as fast, Apple's chief executive said.
"We asked ourselves what would happen if a MacBook and an iPad hooked up? Well, this is the result," Jobs told investors and reporters at a media event in Cupertino, California.
Loading up its Macs with iPad characteristics may help stave off fears that sales will begin bleeding over to the tablet, which has stirred up surprisingly strong demand.
In the quarter that just ended, Mac revenue was $US4.9 billion, less than a quarter of Apple's overall revenue.
But while much of the consumer and investor attention is focused on the iPhone and iPad, the Mac has been critical to the company's success over the past few years. Apple sold 13.6 million of its personal computers in fiscal 2010 ended September, up more than 30 per cent and far outpacing the overall market.
In the third calendar quarter, Apple became the number 3 personal computer-maker in the United States with a 10.6 per cent market share, according to IDC. Its global market share is less than 5 per cent, and the company is aiming to increase sales outside its US stronghold.
The Mac user base is now 50 million people.
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