Dell at the moment has come to the edge of life and death

Dell at the moment has come to the edge of life and death, or to the name of achievement, either as a former bosses, gradually disappearing silently, and the privatization is the first step towards the edge of life and death, the second step is the end goal of choice, which field? Michael Dale wanted to customize, Microsoft to influence, a lot of pressure from the outside world also applauded waiting for either victory or defeat, when rush forward and food.

Recently, the global PC giant "Dell privatization" case was finally settled. Michael Dale announced that with the Private Equity Investment Firm run capital common deployment of privatisation, the $24400000000 buyout funds will be returned to shareholders. From the listing Corporation becomes Private Companies, Dell this historic action is called for a new beginning for radical transformation. This privatization initiative, has become since the financial crisis, the biggest takeover, and will become the largest in the history of science and technology industry takeover.

However, the former global PC leader, so why go on a "market" road.

PC dreams

For Dell, the two have a very hard time.

Recently, Dell announced its 2012 fourth quarter. Data display, Q4 Dell revenue of $14300000000, net income of $530000000, earnings per share of $0.3.

Analysts had predicted before the Dell Q4 revenue of $14100000000, while the "Wall Street journal" on the Dell Q4 performance pessimistic. But by adjustment, Dell income better than expected. But its net income fell 31%. But the Dell former ace PC business is still in the shrinking. The desktop computer and mobile business revenue fell 20%, a serious drag on dell. In the external analysis, PC market has continued weakness in a period of time. And Microsoft Windows 8 promotion effect than expected, which also affected the PC sales growth.

Dell resorted to privatization banner, its purpose is to curb the decline. Because the Dell doesn't currently own trump card can rely on. The media once quipped: as everyone knows, listed the Dell starts from $80000000, to the development of today's $60000000000 in revenue, up an important step. But the problem is, IBM intelligent solutions, Lenovo has low-cost products and low price market, Microsoft Windows can eat a few years, the software and hardware to control the trend of apple, Amazon has made a breakthrough in the electric field, and Dell under heavy pressure have? Nothing! Visible, Dell is lost has innovation significance in did not reflect the value.


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Since last year, Samsung Galaxy Note

Since last year, Samsung Galaxy Note, the industry launched a Phablets (mobile phone / tablet) of cross-border integration boom, and not long ago Samsung released 6.3 and 5.8 inch two versions of the Galaxy Mega, and that in the shipment within one month's sales could reach 1000000. The large size of the Phablets really has broad market prospects?

Although the Samsung Galaxy Note launched by the market, follow and lead to a large number of manufacturers, but with the actual performance of intelligent mobile phone and tablet computer market again how?

Recently, a report by Flurry Analytics can not help but surprising and concerns about the prospect of Phablets. The so-called accident, the report showed that, in the current mobile three ecological system, in accordance with the screen size is 5-6.9 inches Phablets defined in the mobile terminal Android ecological system in (intelligent mobile phone, tablet computer and Phablets) accounted for 7%; iOS system in proportion to zero; BlackBerry and Microsoft WP zero. The main application of mobile terminal equipment, reading and video game time, Phablets occupies only 2% of the time (game), 3% (reading), 2% (video). Accordingly, Flurry Analytics conclude that the Phablets market is moving towards extinction. Similar to Flurry Analytics, the recent study said they were looking for a human eye analytical capacity within the scope of the size of the mobile phone to the critical value, the critical value of the size of the mobile phone will tend to be stable, not on the increase, and large screen mobile phone market demand will not last long.

Of course, according to the market investigation and research conclusion, have put forward different views of industry, think big screen mobile phone market has just begun, the future market has great potential. According to the two different points of view, what kind of view tends to be more objective? This may wish to review the initiator of evil Samsung Phablets. When the release of Galaxy Note, the industry is not good, because almost 5 inch screen as an intelligent mobile phone, portable (mobile) is a lot of difference, which is the name of Samsung products not use the main reason Galaxy S, because in the eyes of Samsung, Galaxy Note should be different from smart mobile phone products, then the Phablets class, between the screen size between intelligent mobile phone and tablet computer, and both the intelligent mobile phone and tablet part function and experience.

Later, sales to prove its won the market and users, compared with 5 inches screen but far less than the Galaxy S III sales, or get a lot worse, but for the industry created a mobile phone screen popular illusion. From one of the most important selling points of Galaxy Note was S Pen with a look, once again proved the market positioning of Samsung Galaxy Note is not a big screen intelligent mobile phone so simple. But with the increasing to emulate and screen industry, localization of Galaxy Note was being misinterpreted as big screen intelligent mobile phone, this undoubtedly enlarged as the intelligent mobile phone and the screen size in 3.5 - 4.9 inches between the standard of intelligent mobile phone portable poor weaknesses. At the same time, flat panel computer, especially the 7 inch tablet computer is popular, and make Phablets as a tablet computer part function and experience be inferior by comparison, even though the screen is the gap between the two has not much difference between (for example recently Samsung released 6.8 inch Mega and flat plate 7 inch computer).


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In the global PC market in the first quarter

In the global PC market in the first quarter (one of the main business of Microsoft Windows) tumbled 14%, and Windows8 has been Surface in the tablet market, high prices, poor reviews the adverse situation, to play a decisive role role for Microsoft trend overall business revenue and profit increased. So, see Microsoft Surface from the strategic point of view, is undoubtedly a success. It not only with the actual performance of the industry to prove Windows8 and tablet (Surface and Windows) analysis and evaluation is far from the industry so badly, but also has the ability of traditional PC industry in decline, to the industry with new trend growth opportunities, which boost the traditional PC industry (including Microsoft Windows business confidence in yourself) is particularly critical.

Strategic role in this case the apple iPad and Microsoft Surface to their respective enterprises, "hill is not high, but the immortal name, water is not deep, the dragon is the spirit" to describe the most easily understandable and appropriate.

In addition, according to the latest survey shows Strategy Analytics, since October last year Microsoft released Surface flat, Windows flat shipments reached 3000000 units in 2013 first quarter, global tablet shipments accounted for 7.4%, while Apple's iPad 48.2%, Android 43.4% market share compared to still have not little difference, but in view of Microsoft last year in October it was formally in the tablet market weakness and faces many unfavorable evaluation of the industry, the market share that Microsoft Windows tablet is beyond most people's expectations (including us). In addition, reports Bloomberg, Microsoft Surface RT and Surface Pro sold 1500000 units, with the majority of analysts' expectations. This means, Surface better computer sales in Nexus 10 (allegedly sold only 680000), while the Nexus 10 tablet computer Google brand. Thus, Microsoft Surface (or Windows) contrarian growth.

From the apple and Microsoft tablet computer business in the promotion of their overall performance and strategic analysis of enterprise and industry development trend of view of the two, we discover that the see and comment be quite different like action and industry (for each enterprise), it will remind us, in the judgement of market behavior and performance of an enterprise. Not only look at the surface, the phenomenon of the market, and each enterprise in addition to face the market, will combine their own strategy to develop different marketing strategies, thus pushing plate, Microsoft Surface before brand, high profit, initial sales to continue to expand Surface sales and the recent global countries and regions, these are the industry (including US) considers whether the flat strategy poor should be revalued? We think it necessary to.


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Microsoft Surface both in product, brand, shipments

Microsoft Surface both in product, brand, shipments, market share, revenue and profit indicators such as Apple's iPad is not on a level, how can you say to iPad? Don't worry, let us slowly road.

Microsoft and apple have recently released their earnings, because intelligent mobile phone market competition is becoming increasingly fierce and the traditional PC market quarterly decline substantially, Microsoft and Apple seems to be that pressure in the tablet computer, the industry is also used to measure the apple and Microsoft's future.

Results came out, Apple's revenue grew 11%, profits fell 18%; Microsoft revenue grew 18%, profit growth of 18.5%. And Microsoft has double the growth in revenue and profits, in addition to batch industry analysis of the Windows8 authorization service, market performance of its Surface tablet computer is not.

Similarly, Apple's sharp decline in profits, in addition to iPhone, low profit iPad Mini sales exceeded Apple forecast is also the main reason. According to industry analysis, due to the launch of iPad Mini, the average price of iPad in the first quarter of this year (ASP) compared with two years ago has fallen to $200, at $499, which will undoubtedly lower gross margin of iPad.

In contrast, since last year after the release of Microsoft Surface plate, the high prices did not decline, and at the time of launch, the industry through the disassembly analysis, think Surface flat profit to be higher than the apple iPad. Therefore, the analysis thinks, a conservative estimate of Microsoft Surface in the first quarter of 60 - although only around 1000000 of sales, but contributed nearly 4 - about $700000000 in revenue, to Microsoft for profit, although there was no statistical analysis and clear, but from the front of the wool interest rate is higher than that of iPad estimation, at least wool interest rate is high.

Undeniable, compared with the apple iPad $8746000000 in the first quarter revenue, Microsoft Surface iPad 1/10 - 1/20 revenues (not worth mentioning in flat computer market and industry point of view), but for their overall business performance, especially the pulling effect of profit is quite different. If the iPad sales of 19500000, the most optimistic estimate of the Surface (that is, sales limit) was 60 - 1000000 included, as Apple's second main business iPad so large plate, when iPhone when facing increasing competition in the intelligent mobile phone market, not from the strategic angle to Apple's results (revenue and profit) to effectively support, the current flat-panel computer industry is in rapid development period, the competition is very fierce, but far less than the strength of the intelligent mobile phone, in this industry development trend of relatively favorable, strategy and competitiveness of apple iPad is questionable, at least it has not fully played out as the strategic role of Apple's second main business.


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Apple's second core business iPad this quarter as sales

Apple's second core business iPad this quarter as sales of 19500000, an increase of 65%, after a quarter grew 48%, once again hit the year-on-year growth rate high; revenue, iPad year-on-year growth of 40%, far higher than last quarter year-on-year growth rate of 22%. But as long as we are a little careful observation, although in shipments and revenue, an increase of iPad was higher than that of the previous quarter year-on-year growth rate, but the actual shipments and revenue than last quarter fell. The iPad Mini was at Apple's iPad launch to promote overall shipments power quantity and revenue has decreased. Note that we say here is weakened, instead of disappearing. After all, in the whole shipment of the quarter of the amount of iPad and revenue is a substantial year-on-year growth. But undeniable is, the price is substantial growth in revenue growth, profit decline.

In addition to iPhone and iPad, we note that the apple from iTunes, software and services revenue grew 30%; from peripheral revenue grew by 15%, this two business revenue year-on-year growth rate higher than the apple when season 11% of the revenue growth rate, so the apple this quarter's revenues could reach 11% of the revenue growth, and these two business also has a certain relationship, or the two business to dilute iPhone and iPad revenue and profit growth slowed to some extent. Even so, still failed to stop the decline in overall profit of 18% trend.

Here, we can draw some conclusions, Apple's revenue and profit two pillars of the iPhone and iPad are facing greater competitive pressure, iPhone both shipments, revenue and profit growth has been weak, and iPad to the growth momentum Apple has slowed down the trend, so the iPhone and iPad increase due to the nature of the different, the result is the same, that is the future of Apple will be under tremendous pressure, perhaps as apple CEO Cook, Apple's future needs to launch some amazing product line, otherwise the future performance will be more is not optimistic.


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IDC in this year released "global quarter PC tracking report" shows

IDC in this year released "global quarter PC tracking report" shows, the fourth quarter of 2012 global PC shipments to 89800000 units, year-on-year decline for the first time in 5 years, and the tablet computer market continues to explode. With Microsoft Surface release, the fourth quarter of 2012 global flat-panel computer shipments reached a record high, reached 52500000 units, up 75.3%. The global flat-panel computer annual shipments and the overall PC shipment gap will become smaller and smaller, the flat-panel era will be coming.

In recent years, the rapid development of mobile office, mobile Internet, flat computer as a simple, portable, integrated terminal rapidly to become the new darling of many people, and the rapid rise of the tablet computer also allows mobile chip industry slowly changed, the ARM architecture products currently on the market share is high, but the mention of chip area, people have to think of Intel.

Now the chip market, Intel can be said to occupy a dominant position in the PC and server processor market, while the ARM architecture because of its energy efficiency control technology, already achievement in the field of mobile devices. However, with the changes in the IT market, Intel into the mobile terminal industry, the architecture of X86 plate also has good performance, compatibility, especially the Metro interface of the Window 8 operating system based on Microsoft, can combine two perfect.

As mobile devices, power consumption is difficult to face. Intel to power Core and Atom control of the processor to lower, in the next generation Haswell processor platform, has done a very detailed and recommendations, and in the Ivy Bridge frame strength can not be underestimated. In 2012 Intel announced, Ivy Bridge products consumption will fall to 10W. At the end of 2012, a public test, two authoritative AnandTech large, Tom's Hardware published a detailed Intel mobile chip processor and ARM architecture based on Tegra 3 related testing process and data, test results show that, in the standby power consumption of CPU, mobile Intel processor power consumption than CPU lower ARM architecture.

Recently in the circle of friends noticed the name

Recently in the circle of friends noticed the name of "mobile phone screen media" advertising, think to find a breakthrough advertising profit model in APP application in many of the. It is a multimedia display and power based on the platform of "screen, installed customer calls show" "colorful" explicit "Wo Xiu" and a variety of APP, in 10 seconds after the call by mobile phone screen media presence, to display a variety of personalized theme, avatar, signature, relieves the user because of waiting for a call on the irritability and anxiety. The user can also through the self set personalized screen, show their familiar friends watch. This interaction simplified attempt has gradually changed the traditional mode of communication users on the Internet, mobile social applications toward practical, convenient development direction. At the same time, because of easy to use, screen customer calls show cost minimum flow, but the permanent free characteristics, and lets the user preference on foot.

When the download is installed user reaches about 20000000, the APP also began to explore the profit pattern, different from other applications, smart developers to profit lock between the user and the enterprise in, join relevant corporate image, product information, service information in the process of user and enterprise call in, let the customer can further understanding of the relevant information of the enterprise when communicate with the enterprise telephone. This is somewhat similar to operators of the enterprises customized ringing tone, but one is heard, one can not hear also can see, this kind of display did not bother the user experience, and the enterprise also to show information to the related users and not become garbage information, such an easy by users and advertisers are acceptable profit model naturally arises. It is not difficult to find, to promote the breeding of this profit pattern is not the developers unilateral profit need, but in between the user and the enterprise the existence of a communication optimization space, mobile phone screen media intervention to enterprise advertising opportunities, also let the user experience has been upgraded, from the interest relationship between the two terms, is win-win.

To some extent, mobile phone screen media appears to have given the confusion in the APP developers some enlightenment, must not be killing the goose that lays golden eggs, in the mobile Internet advertising model quench a thirst with poison and isolated development approach, and should be combined with the application of the function itself, and give full consideration to the healthy development of between APP users, developers and advertisers benefit chain and industry chain. I believe most users receive free services at the same time, as long as is not too much trouble, will understand the developers investment and cooperation to browse some interesting advertisement. The majority of APP developers, market competition in the heart hard, may wish to develop such a self-contained APP application development of ecological chain integrated, from the "screen customer calls show" behind the success, to find themselves in the market success of the possible conditions.

Wrote here, some data Ericsson ConsumerLab remembered before seen released "2012 China City Communication Behavior Research Report" in, confirms the mobile phone screen media is using a very good chance of gold. Intelligent mobile phone users each week China use telephone service ratio as high as 99%, the use of mobile Internet, the ratio reached 87%, far higher than the European and American countries user. In addition to mobile phone screen media, currently on the market also seems to have no other better APP in the use of the gold resources.