Surface shows the characteristics of on the other hand

Surface shows the characteristics of on the other hand, is a different mode of operation of the perfect combination. This flat you can use "flat way" control it, also can use the mouse and keyboard use "personal computer way" to control. Two ways can seamless switching, no obvious acosmia feeling. Even allow the user to forget all inside Windows
Eight rt cannot use exe file - this is what Microsoft expected.
The same interface the same account
Microsoft expects to use Windows
To the intelligent unified market, not only is a PC, including intelligent mobile phone, tablet PC, and home entertainment terminal. Although the hardware architecture limitation, the equipment running on Windows is not compatible with each other, but for users, this is not the key point, only have a unified interface, allow the user to form a use of inertia about Microsoft's strategy play a very positive role.
Meanwhile, the Microsoft's software service also made a through and through integration. No matter in what kind of Windows equipment, only need to log in to the same Windows
Live account, you can share photos, music, document or game. These content in different equipment seamless switching, and on the equipment installation without additional plugin or software, perhaps this for users would be the biggest convenience, and Microsoft ambitions, is also in this. When Microsoft's ecological system will be extended to all corners of the digital age. But in addition to the unity of the interface and account away, the interface and account also need to as low as possible operation in more equipment, in the Windows
Eight times, such products emerge in endlessly.
Windows and its rich product line
There is no doubt that Microsoft's ambition is to put the Windows
8 and wp8 arrangement to the market most of it products, from the traditional notebook computers to super this. From surface to surface
Pro, from xbox360 to the latest generation of xbox720 (name pending). We can see the Windows
The figure of eight, and at the same time wp8 system has been by nokia, HTC, samsung and other hardware companies launched all kinds of mobile terminal. Users in the desktop end computer, portable computers, tablet PC, mobile phones and game, etc. Various kinds of products all can see Windows
Eight series of operating system, this kind of product line, an unprecedented scale in promoting markets will have strong strength.
Let the PC game into the plate
Earlier this year, from Japan's glorious released its history strategy game the reflection of 12 ", this has been for decades by the historical tradition of the latest game has a great change that make people feel time not too orientation, and glorious subsequent statement let players take a tumble, so this game goal is for the plate market, what plate can play this kind of PC levels of the game? The answer is surface
Pro, surface
Pro adopted and super this and other products similar hardware system, but its appearance and tablet PC and no two different, it can run all the traditional Windows desktop software, including those complicated game.

Microsoft surface flat as Windows The global strategy

Microsoft surface flat as Windows
The global strategy of the link, plays an important role. First of all Microsoft's market weakness ago in flat and intelligent mobile phone the piece, the traditional PC market has been is Microsoft's advantage. And how to take advantage of the things to the relatively weak plate market Microsoft thinking a lot, the surrender of the first papers is the surface. Surface work and design let people shine at the moment, not only get rid of the people to the Microsoft hardware inherent impression, but also different from any other flat products on the market. Of the plate for a listing, and got a lot of digital of favorite players, but Microsoft's goal is not just absolutely satisfy some player's curious desire. The surface carrying Windows
Eight rt, Microsoft is illustrative of true colors.
The use of innovative experience
Windows and have several versions, including Windows eight
Rt is very important one, is also and desktop end Windows
And is not compatible one. Although the software can't compatible, but these two kinds of segmentation of the operating system in the user experience is not much difference. This is the latest Microsoft Windows
Eight of the biggest change to bring us, no matter you in which equipment use Windows eight.
Surface or, super this or the experience are similar. Maybe their kernel has a lot of different, but the user to say soldier is not important, it is important in any place have a user habit way to operate. This is the force of habit is very terror. Apple now although booming, but in the operation system of competition can't compete with Microsoft, investigate its reason is the inherent thinking habits. Microsoft's method is through the different equipment of the same experience, to develop the use of user habit. This way once can fully blossom, the user has great influence. And the Windows
The desktop edition, in special way also introduced from another side proved it.

As the iphone 3 g smartphone setters with its unique design

As the iphone 3 g smartphone setters with its unique design get must apple fans to chase after hold in both hands. And with jobs gone, apple's innovation obviously than before, no matter from new
Ipad ipad4 to the rapid replacement or iphone4s to iphone5 of minimally invasive new capital shows apple at their wits' end. And in the iphone series products from innovation to minimally invasive new process apple brand premium but no lower.
Iphone5 as apple's latest product, due to the rise in the cost of such factors as HangHuo domestic listed price is 5288, far more than iphone4s at the beginning of the listed 4988 far high 300 yuan, the price is more than $4999 was listed, and iphone4 iphone5 to everyone's surprise but than at the beginning of iphone4 listed. While the android 5.5 inch screen flagship note2 HangHuo real price of only 4300 yuan. In many assessment website is common in iphone5 and samsung galaxy
Iii do contrast, the end result is a conflict, and galaxy iii now as long as the price of 3600 yuan. Even if iphone5 than galaxy
Iii have certain advantages, but he is more than the same period, the experience of junior high school note2 still high 1000 yuan.
And iphone5 listed, the price of iphone4s is still as high as 4488 yuan, if the galaxy
Iii and iphone5 contrast each other have a point, then the galaxy
Iii and iphone4s contrast should say there is a certain advantage. Iphone4s listed as a model, its configuration has been little behind The Times, and in the operation of the ios6 smooth degree has reach the apple best experience, and galaxy
Iii as a new times, the experience better, and iphone4s 4488 yuan price is still more than 3688 yuan of the galaxy
Iii almost 600 yuan, at the same time also in 4400 yuan during the lumia920 wp nokia as the latest flagship product the level also to transcend iphone4s, so iphone4s mobile premium at least 800 yuan.
The last two years ago is the classic product iphone4, now he HangHuo price is 3088 yuan, as apple most classic products, 3088 yuan price should say is not particularly high, but considering the mononuclear 1 g iphone4 processor in operation now many apples when application has been caton phenomenon, apple's silky soft experience and not describe all of its products, and iphone4 experience and android flagship than in many ways have no advantage, so even if iphone4 3088 yuan price can not be too expensive, but it's hard to say, because as a price no longer experience excellent product, his signal problem, home key problems and bug will be highlighted.
Apple products in the lack of creativity in android mobile phone, wp currents still dare to high premium available courageous, 1000 yuan of premium on the consumer will let us wait and see. In the iphone5 countries do version will be listed have spread iphone5s will be listed in the first half of next year the rumours, can't help letting people apple iphone5 future be in a sweat. In the jobs after passing away, beat chicken blood apple will slowly TuiJin brilliant, I hope he can with a more rational price let more consumers to experience the cisco ios products.

According to the author know, during the transformation process

According to the author know, during the transformation process, dell adopted m&a and self development in parallel mode. Five years, dell has acquired including Equal Logic, Perot, Boomi, Compellent, Secure works, Force and Networks, Sonic Wall, App Assure, Ocarina, more than twenty companies, in storage, IT service, virtualization, cloud computing, data center, security and the aspects of network layout, further expand the company in the network, storage, software aspects of the comprehensive strength. This after the merger with HP have written down formed a sharp contrast.

In the self development, dell take the market as the guidance, and according to the different levels of customer demand to provide targeted solutions. As dell company chairman and CEO Michael dell said: "if followed rivals away, very likely as he walked towards the wrong direction, but the customer never lead you astray."

According to the latest results, now dell's enterprise solutions and services revenue in dell's gross profit margin contribution more than 50%, and total revenue accounted for a third of the strong (34% of total revenue, to nearly $20 billion a year the scale of.

Be worth what carry is, China as the world's second largest market dell, the transformation of the importance is self-evident. At present, dell in China has successfully for including Shanghai futures exchange, gome, guangzhou university, the many financial, manufacturing, education, medical customers build solutions platform, in the enterprise solutions, consulting, services, cloud storage technology solutions for the customer level, brought five years ago and not the same experience.

In addition, dell's this kind of take the customer as the center strategy also prompted the continuously adjust its brand publicity strategy, and in last year in the global scope to carry out "stimulating infinite" slogan for the new brand promotion activities, like to take this opportunity to show each important industry successful cases, and this year is through the "dell, stimulating infinite - dell China peak BBS" to show the comprehensive end-to-end IT solutions.

Of course, dell in to "end to end" IT whole solution provider in the process of transformation, its also pay the corresponding price, that is, in the traditional PC market share in the market to reduce. But from dell's earnings look, its overall revenue, especially profit sources of change and profit margin of the ascension, all that this is the transformation of the pain, it is for the sustainable development of the future to pay the necessary cost.

Market research firm IDC and Gartner statistics

Market research firm IDC and Gartner statistics show that the third quarter year-on-year worldwide PC shipments fell more than 8% since 2001, is one of the most serious landslide. And from IHS iSuppli is expected to report that the whole year's PC shipments will appear in the last 11 years, for the first time since the year-on-year drop. At the same time, according to statistics, from BI analysis in the third quarter, the global smartphone shipments to PC shipments 2 times, the distance to the end of 2010 smartphone shipments more than the first PC is less than 2 years. All the signs are that, the traditional PC industry already in recession. As the rest of the traditional PC market HP, lenovo and dell are to the transformation of the road.

Look at the global PC market boss hewlett packard, before Palm through mergers and acquisitions and series of enterprise-level company expect in mobile Internet (smart phones and tablet PC) and class business a breakthrough. Unfortunately, after the market in fact, hewlett-packard this strategy is not successful. Such as mergers and acquisitions of WebOS ecosystem final open source, and big before merger EDS and Autonomy, and other enterprises large write-downs. Can say so far, HP to the failed to show a clear strategic transformation. It is also based on this, the board of directors shall release HP before I even fired the CEO Whitman's hearsay.

Lenovo as the current global PC market second, the PC + strategic demand outside PC market growth in the field of mobile Internet. So far, lenovo has scored in Chinese intelligent mobile phones and tablet PC market, but due to the second into new areas, lenovo pay the price is the enterprise overall gross profit rate is low, profitable enterprise the lack of business, this will be the future growth of one of the biggest challenges facing.

Compared with HP and lenovo, as early as in 2007 dell launched its transformation strategy, in order to let dell is no longer a traditional PC company, but through a profound change make oneself become a "end to end" IT whole solution provider.

As far as the apple A6X processor performance tough

As far as the apple A6X processor performance tough, that also is only and the tablet PC market compared the processor, for example, qualcomm, samsung, TI, NVIDIA or Intel for intelligent mobile phones and tablet PC launched pay more attention to the bootless power dissipation of the Atom series processor. But if it into PC market, the comparison of the object will be Mac (including other PC) use of Intel's core i3, i5, i7 series processor, and core I series and A6X is not a level, that is to say, the apple to really wanted to use their own chip replace Intel chips of words, its design and produce chips to minimum and Intel core I series performance quite, but from the look, the gap is not small, this kind of circumstance, apple how can abandon Intel and let yourself Mac user experience down? Besides current apple and Intel cooperation between well, apple without sufficient reasons to give up Intel, of course, here is not to consider the apple Mac use Intel chip migration to the ARM architecture chip cost (including application, the system of redevelopment, etc.).

Also, for Microsoft speaking, although released support ARM of the flat Surface, but not and support of Intel architecture Surface Pro version? Of course this is Intel architecture in flat computer market almost no gained ground case, Microsoft is still in support of Intel. Look at today's PC market, Microsoft and Intel composition of so-called Wintel union occupied the market more than 90% market share, under this situation, Microsoft and Intel and how to give up in the PC market and ARM cooperation?

But the author does not deny that Microsoft in the future it may be possible in the PC market support ARM architecture, such as the ARM has released 64 processor design, Cortex - A57 and Cortex - A53. ARM said, the industry is expected to configuration 64 ARM chip server and mobile equipment will be on sale in 2014, and ARM and Microsoft cooperation, make Windows operating system in 64 ARM chip operation. Although the news has not been confirmed of both sides, but compared with the support of Intel, is completely different two concepts (Microsoft already have 64 version of Windows support Intel processor). In other words, as long as the traditional PC market in, Wintel this alliance relationship is any manufacturer can't shake (for example ARM and Google's Android).

In fact in the Windows8, Microsoft CEO Mr Ballmer despite of their Surface with praise, but in the end still think Windows8 and Intel based on the platform of flat/PC one super this is the perfect match, it from one side to that Microsoft Wintel league highly recognized, and for a very simple reason, after 30 years of practice has proved, Windows and Intel X86 framework combination is the best. In fact as early as a few years ago, ARM had tried to with the aid of the so-called "clever this" into the fire to was mainly by Intel leading netbook market, the result is cleaning and return.

because of intelligent mobile phones and tablet PC growth too rapidly

Perhaps because of intelligent mobile phones and tablet PC growth too rapidly, and smart phones and tablet computer processor at present and use the ARM architecture, so for a recent foreign critics say, in intelligent mobile phones and tablet PC full-fledged apple and try to hard mobile Internet development in the future of the Microsoft could abandon Intel X86 framework processor and embrace ARM. What makes the author feel incredibly, the so-called embrace ARM unexpectedly is in Intel overwhelmingly PC field (including server market).

For example, some critics think apple may be in the future will develop their own design framework based on ARM processor used to replace belong to at present in the field of PC Mac in the use of Intel processor, and Microsoft will also present in intelligent mobile phones and tablet PC field support ARM Windows eventually extended to PC market. The PC market at present the Wintel alliance rewritten into WinArm. The author really do not know these foreign comment on the basis of the conclusion that what is? Murphy based on ARM in intelligent mobile phones and tablet PC monopoly advantage will be natural extended to PC domain? The apple A6X in flat computer market tough in the PC will get the same effect? Microsoft released support ARM architecture of Windows RT version of the Surface would mean that in PC also support ARM architecture, even at the cost to give up Intel such a simple push the process?

If continue to use the paramagnetic push process, is that Intel can also easily into the intelligent mobile phones and tablet PC market? Apple can also will be in Mac show good Intel processor used their own iPad? Intel because released Android system based on intelligent mobile phones and tablet PC, will be in a PC market abandon Microsoft and the Android? The opposite is true. Although Intel in the process and structure the Tick, Tock mode innovation, trying to in intelligent mobile phones and tablet PC market occupies a place, but only from the current 0.2% share look, far from the degree of a place. Why?