One of the analysts think apple a revolutionary new products, may be a form of television or television equipment, also can not determine how long it will take to marketing and sales. In the past 15 years, dozens of trying to reshape the TV industry, almost all failed, apple did not know whether to open a new situation, very let a person expect.
Apple may release some exciting new products later in the year, have a short time the support of investors, and promote the development of apple stock playing a nice turnaround. In the past 5 years, iPhone led by apple in the smart mobile phone market sales very spectacular, now, intelligent mobile phone has entered a new stage, low-cost mobile phone is occupied most of the market share, Apple has not provided a low-cost mobile phone, so it will miss this growth opportunity. If Apple released a cheap iPhone, the market is generally expected that may increase the pressure on margins of apple.
Apple's future is bleak
Apple really finally entered the "Jobs" era, new product next generation leader and leader of the company, how, remains to be seen. Recently Apple watchers, Paul Kedrosky, accused the new apple Mac, Apple's design team was unable to meet the needs of users.
A surprisingly high profits are falling apple, in the next few years and may continue to fall, that is to say, in the next few years Apple Corp profitability is likely to grow more slowly. Or, Apple's stock may have a continuous decline, eventually down to Dell, or worse, such as apple, Nokia, myth has ended, frustrating the future possible.
Thursday, April 18, 2013
most expensive apple -- news black diamond iPhone5
The last two days, online thermal history on the most expensive apple -- news black diamond iPhone5, we believe that the sigh of envy, the apple brand impression in the hearts of the people and enhance the level, apple is also a joint fire. They said Apple shares will rise only, but foreign technology blog, nearly two, Apple shares fell to a record low of.
This is the world's most expensive iPhone, 5 £ 10000000. Solid gold body, body side set with six hundred white diamonds, mosaic 53 white diamond Apple logo, the Home key is inlaid with a 26 carat diamond. The rare black diamond materials worth 9000000 pounds, the other with 600 white diamonds, sapphire glass screen containing 135 grams of gold 24K.
The day before yesterday, Apple's stock closed at $419.85, the lowest closing price since last September, and now Apple shares than the highest price decreased by 40%. Apple shares fell to a new low, this is how to return a responsibility? And so on, Apple shares would fall to low?
In the past few months, Wall Street has been afraid of the first quarter of Apple's earnings report. Prediction of negative news Wall Street released shares of apple, and apple new product launch is the peak of the summer two season, spring, no new products to buy upsurge, this double whammy will reduce investor expectations for apple, so Apple shares continued to fall.
Investors who buy stock, all is in order to profit from it, the most fundamental reason why Apple stock will have a few points:
First of all, Apple's profit no longer growth, instead of the expected profit of apple in the quarter, compared with the same period last year to shrink. Corporate earnings atrophy leads to reduced many to buy a share of stock investors.
Secondly, the report data show the key products of the Apple Corp, iPhone the next quarterly orders will reduce this quarter. At the end of last year, Apple's iPhone 5S orders from 35-40 down to 25-30 million million. The last quarter of last year, sales of iPhone 5 speed faster than expected.
Once again, last fall, apple updated the entire product line, experienced a product of lock-up period. The next generation of iPhone release, don't know how much time, is likely to be a boring little upgrade. In the meantime, Samsung has launched its new Galaxy S4. The only exciting only apple intelligent table SmartWatch and the new Apple TV, which is a blockbuster new.
This is the world's most expensive iPhone, 5 £ 10000000. Solid gold body, body side set with six hundred white diamonds, mosaic 53 white diamond Apple logo, the Home key is inlaid with a 26 carat diamond. The rare black diamond materials worth 9000000 pounds, the other with 600 white diamonds, sapphire glass screen containing 135 grams of gold 24K.
The day before yesterday, Apple's stock closed at $419.85, the lowest closing price since last September, and now Apple shares than the highest price decreased by 40%. Apple shares fell to a new low, this is how to return a responsibility? And so on, Apple shares would fall to low?
In the past few months, Wall Street has been afraid of the first quarter of Apple's earnings report. Prediction of negative news Wall Street released shares of apple, and apple new product launch is the peak of the summer two season, spring, no new products to buy upsurge, this double whammy will reduce investor expectations for apple, so Apple shares continued to fall.
Investors who buy stock, all is in order to profit from it, the most fundamental reason why Apple stock will have a few points:
First of all, Apple's profit no longer growth, instead of the expected profit of apple in the quarter, compared with the same period last year to shrink. Corporate earnings atrophy leads to reduced many to buy a share of stock investors.
Secondly, the report data show the key products of the Apple Corp, iPhone the next quarterly orders will reduce this quarter. At the end of last year, Apple's iPhone 5S orders from 35-40 down to 25-30 million million. The last quarter of last year, sales of iPhone 5 speed faster than expected.
Once again, last fall, apple updated the entire product line, experienced a product of lock-up period. The next generation of iPhone release, don't know how much time, is likely to be a boring little upgrade. In the meantime, Samsung has launched its new Galaxy S4. The only exciting only apple intelligent table SmartWatch and the new Apple TV, which is a blockbuster new.
As mentioned, the bee a slogan to mark
As mentioned, the bee a slogan to mark: the trend of wind vane, beautiful do not follow. Visible, Li Jing's beauty business, the trend of the United states. The value given to happy bee online, lasafo have brand temperament. Now, Jollibee has an electric company, and there was a Brand Company. Have their own independent brand is static, this is the one and only. If you sell Lancome, any platform can price, because Lancome is the brand of others, but static only one main export, Jollibee, which naturally enhance the product gross margin.
In short, the brand temperament and star endorsement of Li Jing, Le bees have low cost effect high premium brand and marketing.
Second, diamond bird
From the brand perspective, diamond bird is a very good name. Look again remember, communication cost is very low. It takes the lead in "mouse + cement" mode
is introduced into the network sales of luxury goods, is one of the earliest network diamond brand.
It takes experience center opening in the office, not only effectively control the cost, at the same time, online marketing, offline entity shop transaction mode conversion rate is very high. Diamond bird, which has always advocated diamond culture dissemination and "because of the special, so shine" brand concept generalization. The cutting, adhere to Antwerp classic, a drill double certificate, caring for drilling experience and incomparable DIY fun for consumers. In short, diamond bird in diamond sales all the way, the mouse + cement mode make the brand more.
The two electric brand should have had the brand awareness, brand collective weak in business situations, their brand construction has come in the front. But there are other words, in the land of the blind, the one-eyed is king.
Compared with the traditional channel of commodity brand planning, the current electric brand construction is obviously still no system. Prospective brand thinking difference, others sell what he can sell anything, product line planning chaos, casually on product line, brand vision is not clear, the lack of brand positioning and core value of clear, lack of brand story, brand impact force is not strong, the lack of brand management, brand planning and brand communication strategy, a sentence then, the lack of brand planning, brand construction and dissemination of the work is only what is what do think, even
In short, the brand temperament and star endorsement of Li Jing, Le bees have low cost effect high premium brand and marketing.
Second, diamond bird
From the brand perspective, diamond bird is a very good name. Look again remember, communication cost is very low. It takes the lead in "mouse + cement" mode
is introduced into the network sales of luxury goods, is one of the earliest network diamond brand.
It takes experience center opening in the office, not only effectively control the cost, at the same time, online marketing, offline entity shop transaction mode conversion rate is very high. Diamond bird, which has always advocated diamond culture dissemination and "because of the special, so shine" brand concept generalization. The cutting, adhere to Antwerp classic, a drill double certificate, caring for drilling experience and incomparable DIY fun for consumers. In short, diamond bird in diamond sales all the way, the mouse + cement mode make the brand more.
The two electric brand should have had the brand awareness, brand collective weak in business situations, their brand construction has come in the front. But there are other words, in the land of the blind, the one-eyed is king.
Compared with the traditional channel of commodity brand planning, the current electric brand construction is obviously still no system. Prospective brand thinking difference, others sell what he can sell anything, product line planning chaos, casually on product line, brand vision is not clear, the lack of brand positioning and core value of clear, lack of brand story, brand impact force is not strong, the lack of brand management, brand planning and brand communication strategy, a sentence then, the lack of brand planning, brand construction and dissemination of the work is only what is what do think, even
Tuesday, April 16, 2013
The United States of America ITC administrative
The United States of America ITC administrative law judges ruled that Microsoft Xbox did not violate the Motorola mobile Google's patent. Before, Motorola accused Microsoft Xbox game infringement of the patent right, requiring ban, the final decision will be available in July. About Xbox patent litigation fight, is closely related with the intelligent mobile phone patent war. Apple, Microsoft and Android mobile phone camp already in patent war time.
Today judge David Shaw (David Shaw) judgment on Microsoft favorable, ruling six assessment committee will submit to IDC, IDC has the right to prohibit infringement products imported into the United States of america.
This involves a patent can make Xbox and annex communication. The original case involving 5 patents, including 2 patents in video decoding, Microsoft also accused of Motorola mobile patent abuse hinder competition.
Microsoft vice president, deputy counsel David Howard (David Howard) said in a statement: "the administrative law judge ruled that Microsoft has not encroached upon the Motorola patent, we are happy, we are convinced that this ruling will be Commission recognized." Google can appeal and overthrow the ruling, Google spokesman Matt Kalman (Matt Kallman) said: "we are deeply disappointed with our decision, we look forward to the evaluation committee."
Previously, Google reached a settlement with the FTC, Google promises according to industry standards and all enterprises patent transaction. When Google sued Xbox five patent infringement, for reconciliation, Google dropped 2 patents, there are 2 term expires at the end of the year, only the last 1 patents, now this one also sentenced to no infringement. In view of this, Google will want to win can only hope that the final evaluation.
Today judge David Shaw (David Shaw) judgment on Microsoft favorable, ruling six assessment committee will submit to IDC, IDC has the right to prohibit infringement products imported into the United States of america.
This involves a patent can make Xbox and annex communication. The original case involving 5 patents, including 2 patents in video decoding, Microsoft also accused of Motorola mobile patent abuse hinder competition.
Microsoft vice president, deputy counsel David Howard (David Howard) said in a statement: "the administrative law judge ruled that Microsoft has not encroached upon the Motorola patent, we are happy, we are convinced that this ruling will be Commission recognized." Google can appeal and overthrow the ruling, Google spokesman Matt Kalman (Matt Kallman) said: "we are deeply disappointed with our decision, we look forward to the evaluation committee."
Previously, Google reached a settlement with the FTC, Google promises according to industry standards and all enterprises patent transaction. When Google sued Xbox five patent infringement, for reconciliation, Google dropped 2 patents, there are 2 term expires at the end of the year, only the last 1 patents, now this one also sentenced to no infringement. In view of this, Google will want to win can only hope that the final evaluation.
The Apple Corp to "hunger marketing" way
The Apple Corp to "hunger marketing" way quickly to seize the global intelligent mobile phone market, but tasted the sweetness of the Apple Corp in recent product propaganda "tantalize" do seem too. Now rumours of Apple Corp has become the people daily life an inevitable "phenomenon". For those greatly small technology website, blog, micro-blog, not a few articles about Apple Corp news article is definitely not very professional performance. It is understood, the sixth generation of apple iPhone mobile phone or will be launched on the market now become colorful version of the latest rumours of Apple Corp news.
Consistent with white color as the product of iconic look configuration element Apple Corp will not subvert the tradition in a new generation of iPhone, the problem we aside, but on the "potential" and profits amazing shell Market, launched the color version of the iPhone is simply "hoist with their own petard". The author has no responsibility perspective, Apple executives if really launched a color version of the iPhone, it will be their most regret the decision. Rumors of color version of the iPhone, it seems ridiculous.
When all kinds of rumors of apple as in the past are keen to create a new generation of products to make unlimited reverie and yearning for the consumer when filled our ears, IT news gradually more such a message: "Samsung mobile phone global market share of the first", "Samsung in China mobile phone market share has reached 3 apple times", "Samsung season third to the United States market share of the first" and so on, the market share of this indicator, perhaps to always take the "noble elegant" line of the apple, and not the most stimulating Apple executives and market department nerve, because firmly seize the high-end consumer groups of users is the hard truth. Then, when Samsung in the "market share" battle Zoje reported frequency transfer, we hear the "classic apple iPhone 4S new wave of price cuts open the", "iPhone5 a month off 20% apple be at one's wit's end, only price", "against the counter price of apple iPhone5 will break 4200 yuan" the news, "noble elegant" apple is one about the expression should be timely his "people", or in front of Samsung powerful offensive "wise" move, rather thoughtful.
CNNIC analyst Liu Feng thinks, cause today Samsung and apple growing dilemma situation, the main reason is the major suit apple and from America this habit of technology with the "secret site sell" traditional country apple has been advocating the "hunger marketing" concept, and from South Korea's Samsung without fear the technology of all the best new dedication to the market in the new technology of a passionate longing for consumers.
In the development of digital media era, in fact, are being invented technology buried enterprise, which is the most typical example of kodak. Kodak digital camera is the invention, but considering his own in the film industry oligopoly market position, Kodak decisively abandoned the transmigration through the development of digital camera technology and new products, the rest of the world, once brilliant Kodak digital camera manufacturers were eventually other marginal force on the declared bankruptcy
Consistent with white color as the product of iconic look configuration element Apple Corp will not subvert the tradition in a new generation of iPhone, the problem we aside, but on the "potential" and profits amazing shell Market, launched the color version of the iPhone is simply "hoist with their own petard". The author has no responsibility perspective, Apple executives if really launched a color version of the iPhone, it will be their most regret the decision. Rumors of color version of the iPhone, it seems ridiculous.
When all kinds of rumors of apple as in the past are keen to create a new generation of products to make unlimited reverie and yearning for the consumer when filled our ears, IT news gradually more such a message: "Samsung mobile phone global market share of the first", "Samsung in China mobile phone market share has reached 3 apple times", "Samsung season third to the United States market share of the first" and so on, the market share of this indicator, perhaps to always take the "noble elegant" line of the apple, and not the most stimulating Apple executives and market department nerve, because firmly seize the high-end consumer groups of users is the hard truth. Then, when Samsung in the "market share" battle Zoje reported frequency transfer, we hear the "classic apple iPhone 4S new wave of price cuts open the", "iPhone5 a month off 20% apple be at one's wit's end, only price", "against the counter price of apple iPhone5 will break 4200 yuan" the news, "noble elegant" apple is one about the expression should be timely his "people", or in front of Samsung powerful offensive "wise" move, rather thoughtful.
CNNIC analyst Liu Feng thinks, cause today Samsung and apple growing dilemma situation, the main reason is the major suit apple and from America this habit of technology with the "secret site sell" traditional country apple has been advocating the "hunger marketing" concept, and from South Korea's Samsung without fear the technology of all the best new dedication to the market in the new technology of a passionate longing for consumers.
In the development of digital media era, in fact, are being invented technology buried enterprise, which is the most typical example of kodak. Kodak digital camera is the invention, but considering his own in the film industry oligopoly market position, Kodak decisively abandoned the transmigration through the development of digital camera technology and new products, the rest of the world, once brilliant Kodak digital camera manufacturers were eventually other marginal force on the declared bankruptcy
Thursday, April 11, 2013
The research firm iSuppli said the latest data in the field of mobile phone chips
The research firm iSuppli said the latest data in the field of mobile phone chips, Qualcomm market share rose to 31% last year, for five consecutive years Chanlian the leading global mobile phone chip.
Samsung ranks second in market share of 21%; followed by MediaTek.
Hass chip does not shortlisted the top three, even nominated five.
In fact, the the Hass chip is unknown Huawei Mobile World Congress (MWC 2012) when the product is released.
IHS iSuppli consumer electronics and semiconductor principal analyst Gu Wenjun think that, the Hass chip compared to Qualcomm, in addition to price and service is not obvious, in terms of technology and stability, its high-end smartphone market acceptance also need to observe. He believes that, if Hass if we really want to become a first-class chip design company, must be independent from Huawei, to strengthen their own hematopoietic function.
Chip R & D is not to force or spread to the layout of the entire product line prospects unpredictable earnings unknown
According to statistics, Huawei has chip platform, Qualcomm, Texas Instruments, MediaTek, Hass 5 each chip is not the same as the scope of services of Huawei products. Hass chip Huawei positioning is designed for high-end products, such as applications in the field of smart phones, television set-top boxes, WCDMA base station and wireless devices.
The Hass the chip K3V2 not to force a significant impact, perhaps for Huawei future of the popularity of the Internet terminal equipment and enclosure. Also delayed its already prepared a number of product lines and partners layout of the built-in application penetration, profitability difficult to predict.
Furthermore the Hass chip K3V2 also just a simple CPU + GPU, no integrated wireless module, and the high degree of integration is the trend of the mobile phone processor, NVIDIA, Samsung and Qualcomm in this regard are ready or already out available programs.
Society for more light, carrying intelligent terminal are a convenient. Hass chip wireless module missing undoubtedly hinder the pace of product development for Huawei. This does want to go out of the country to rely heavily on the the Hass chip Huawei is not good news.
In addition to the the Hass chip stability and ground gas, a senior reporter said Huawei Hass developed the chip K3V3 configure the Ascend P2 smartphones, but Hass research chip K3V3 has been unable to commercial, still using the last resort last the the Hass K3V2 chip, coupled with the heating problem is no way to guarantee Ascend P2 smartphone thickness of 8 mm, so forced to launch Ascend P2 9 mm thick smartphone.
Thickness increases, the prices are not cheap, although recently listed, but with the 2012 launch of Ascend P1 smartphone compared, Ascend P2 is estimated to be a lot less. The Ascend P1 As of the end of 2012, According to Phoenix mobile channel reported global sales of more than 800 million units, and obtained outstanding results and sales have been growing. Not know born the same root Ascend P2 future sales will be greatly affected it? This on to consumers to decide.
upcoming release of the world's thinnest phone Ascend P2
Huawei terminal statement shortly before the CES show the upcoming release of the world's thinnest phone Ascend P2, the thickness of only 6.18 mm, but we see in MWC2013 a 9 mm thick, 4.7-inch screen, 720P screen phone.
Huawei Ascend P1 smartphone, Ascend P2 full thickness 0.71 mm, the commitment before Huawei thinnest 6.18 mm compared, a whole more than the 2.22 mm (the difference between the digital standard 8.4 mm calculated in accordance with the P2 final) . In other words, the the thinnest smartphone Huawei MWC2013 commitment not objective honored.
The reason related media analysis for Huawei chip is too thick, less than the thinnest ideal requirements.
Commitment from the General Assembly to lose the trust of the public, Huawei will own MWC2013 on line practice words "brand philosophy pushed to the highest questioned the point.
Brand ripped through force, only know how to take this chance to marketing, but it is done head no tail, is tantamount to a huge irreversible trap set ourselves. Although the brand to do for speculation, but such speculation is no doubt to his face to wipe the black.
Ming know own chip development technology is not ground, air, and was loudly preached to launch the thinnest phone. Brand damage, even though punched hundreds of millions of advertising may also be a small stone thrown into the river, splashing can not afford the number of spray!
The Huawei why the chip field?
Looking at the smart phone market, competition is fierce indeed.
Intelligent terminal company wants to control on the middle and lower reaches, the integration of production lines, product channel sales rapidly expanding sprinkle the lowest product cost, and market opportunities. However, due to various strategic foundation before is not the same, and how to achieve the harmonization of the primary task of many intelligent terminal configured to integrate into order.
South Korea's Samsung Electronics continues to strengthen in the field of memory and display, by virtue of a complete industrial chain and the ability to integrate, defeated Apple become intelligent terminal industry giant.
Of course, Apple also by virtue of its own operating system and vendors sold through the channel, Jobs marketing has come to the end of the integration.
Huawei may see this huge integration of mass destruction, only the chip development and Hass cooperation, in order to reduce hardware costs and product stable supply, so that rational and self-confidence to enter the intelligent terminal market.
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